Just a reminder all Heiser stores are running unbelievable tire offers right now, including up to $140 in savings at Ford/Lincoln on select tires (when paid for with the Ford Service Credit Card), a Buy 3 get the 4th for only $1 at the Toyota store, and savings up to $100 on a set of four tires at the Chevy stores!

Vehicle owners were recently updated on the recommendation from manufacturers to replace tires, even unused tires, after six years, regardless of tread wear. Research has determined tires degrade over a period of time due to factors like weather, storage conditions, and type of use. Heiser wants to remind motorists that by keeping a vigilant eye on the condition of their tires, they can help ensure safety on the roads and better performance from their vehicle.

Heat or frequent high load conditions can accelerate a tire’s aging process. Signs of aging include cracking of the tread and sidewall rubber. As not all signs of tire aging are visible, we recommend all tires, including an unused spare, be replaced after six years regardless of wear due to the possible effects of aging.

Heiser recommends vehicle owners also inspect the tread of their tires for uneven or excessive wear at least once a month. Built-in tread wear indicators, also known as wear bars, appear on the tire when the tread reaches one-sixteenth of an inch, or 2 millimeters. (Wear bars look like narrow strips of smooth rubber across the tread grooves). A tire should be replaced if its tread is worn down to one-sixteenth of an inch. When inspecting their vehicle tires, motorists are reminded to:

1. Check the last four digits of the U.S. Department of Transportation (DOT) Tire Identification Number, located on the tire sidewall, to determine the week and year it was manufactured. The last two digits show the year the tire was made. (Watch for DOT Tire Identification Numbers that end in three digits. Those tires were manufactured prior to 2000 and need to be replaced!)

2. Check for signs of aging, such as cracks on the tread and sidewall, as well as any deformation to a tire’s exterior. Remove objects – such as stones, nails or glass – that can become wedged in the tread grooves.

3. Check valve stems for holes, cracks or cuts that can cause air leakage.

4. Check sidewalls for cracks, cuts, bruises, bulges or excessive wear; if internal damage to a tire is suspected, the tire should be removed and inspected for potential replacement.

A motorist’s driving can have an impact on tire wear and safety. Hitting potholes and curbs can result in tire damage and changes in a vehicle’s alignment. If a vehicle seems to pull to one side while driving, this could indicate the wheels are out of alignment – resulting in uneven and rapid tire tread wear. Heiser recommends vehicle owners:

-Observe posted speed limits, avoid potholes and objects in the road, and take care when parking not to run over curbs or allow tires to come in contact with a curb.

-Periodically have tires balanced to avoid uneven wear, and seek assistance from the dealership to check for and correct any wheel misalignment or other mechanical problem if tires do show uneven wear.

-Rotate tires at the recommended intervals indicated in the scheduled maintenance section of the owner’s manual. This helps tires wear more evenly and will lead to better performance. After rotating, Heiser can check tire inflation pressures to adjust to the level indicated on the safety compliance certification label (found on the driver’s-side door hinge pillar).


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