4th Of July Special Edition Heiser Newsletter

4th of July message from Mary Ann

Learn More at Heiser.com.
The entire +Heiser Automotive Group wishes your family a fun-filled and safe holiday.  The 4th of July is a great day to celebrate with the community and honor that Anything’s Possible spirit our country represents.  I’m particularly proud of our staff at the Heiser dealerships and have extended the Friday holiday off to both sales and service personnel. 

My hope is you will take the time to relax and mark the midway point in our summer.  If Heiser can help with your vehicle needs in any way, our sales department will be open from 9 a.m.-5 p.m. on Saturday the 5th.  Service departments remain closed until the Monday following the holiday.  A visit to heiser.com can provide additional information on our plan for a Star-Spangled Sale-a-Bration! Check it out.

Mary Ann Scaffidi
Family-owner, Heiser Automotive Group

Maintain your Vehicle for Peace of Mind on Your Summer Travels

Here is a thought:  what’s the one thing you could do to insure a smooth and pleasant vacation?
How about having confidence your car or truck won’t break down on the way? It’s actually easy to prevent a snag in your plans with just a few simple steps:

Before you hit the road:
Be Ready For Your 4th Of July Weekend Travels.
  • Check your coolant level. This takes about ten minutes and will keep you from having the air conditioning fail when it gets really hot outside.
  • Test tire pressure and look for worn tread.  A smart car owner has a tire gauge in his car. They as inexpensive as they are important. It can help prevent spending time on the side of the road with a blown tire.
  • Check your oil regularly and add as necessary.  Your engine will appreciate it!
  • Fill up your windshield wiper fluid.
  • Inspect your wiper blades to make sure they are working properly.  Summer downpours can be blinding and properly-working blades can be your life-saver.
  • Examine ally lights, including turn signals to insure safety.
  • Check all belts, hoses, fluid levels and filters for proper maintenance.
  • Review your car’s recommended maintenance schedule with a trusted professional to make sure too many miles don’t go by without a check.
And, remember:   Heiser Automotive Group’s five local dealerships are here for your convenience and can save you time and money in the long run.  To schedule your service online today, click here.

2014 4th of July parades, fireworks schedule:  Milwaukee area 

What’s a 4th of July celebration without a parades and fireworks?  Not much.  So, here’s how to work them into your plans: Enjoy!
Fourth of July parades, fireworks in the Milwaukee area 2014

Milwaukee County
  • Bayside: parade, 9 a.m., starting at Bayside Middle School and ending at Ellsworth Park
  • Brown Deer: parade, 1:30 p.m., starting at Brown Deer Middle School and ending in Village Park; fireworks, 9:30 p.m., Village Park
  • Cudahy: parade, noon, starting at Grange Ave. and Lake Drive and ending at Sheridan Park; fireworks, 9:20 p.m., Sheridan Park
  • Fox Point: parade, 9 a.m., starting at the Police Department and ending at Longacre Pavilion
  • Franklin: children's parade, 10:30 a.m., main parade, 11 a.m., starting at W. Loomis Road and Forest Hill Ave. and ending at the fire station; fireworks, 9:30 p.m., Lions Legend Park
  • Glendale: children's parade, 10 a.m., main parade, 10:30 a.m., along Milwaukee River Parkway from Parkway Elementary School to pavilion in Kletzsch Park; fireworks, dusk, Kletzsch Park
  • Greendale: children's parade, 9:45 a.m., main parade, 10 a.m., starting at Grange Ave. and Northway and ending at Broad St. and Southway; fireworks, dusk, Greendale High School
  • Greenfield: parade, 12:15 p.m., on W. Layton Ave. from S. 68th to S. 51st streets (Konkel Park); fireworks, dusk, Konkel Park
  • Hales Corners: parade, 4 p.m., starting at Forest Home and Grange avenues and ending at Kelm Road and Forest Home Ave.; fireworks, dusk, Hales Corners Park
  • Milwaukee: The City of Milwaukee has activities in a number of county parks on the Fourth. For info, go to city.milwaukee.gov/July4th. Here's a rundown of the parades and fireworks.
  • Oak Creek: parade, 9 a.m., starting at Groveland Drive and Shepard Ave. and ending at American Legion Post 434; fireworks, dusk, East Middle School
  • Shorewood: parade, 3 p.m., along N. Oakland Ave. from E. Kensington Blvd. to Edgewood Ave.; fireworks, 9:30 p.m., Atwater Park
  • South Milwaukee: parade, 10 a.m., Grant Park; fireworks, 9:30 p.m., Grant Park
  • St. Francis: parade, 10 a.m., starting at Lipton and Howard avenues and ending at Milt Vretena Municipal Park; fireworks, 9:15 p.m., Milt Vretenar Municipal Park
  • Wauwatosa: parade, 9 a.m., along W. North Ave. from N. 80th St. to N. 104th St.; fireworks, 9:15 p.m., Hart Park
  • West Allis: parade, 7 p.m. July 2, starting at State Fair Park (S. 77th St. and W. Greenfield Ave.) and ending at Veterans' Memorial Park (S. 70th St. and W. National Ave.); fireworks, 9:30 p.m. July 4, State Fair Park Grandstand
  • Whitefish Bay: parade, 11:30 a.m., starting at N. Kent Ave. and W. Silver Spring Drive and ending at Klode Park; fireworks, 9:30 p.m., Klode Park
Ozaukee County
  • Belgium: fireworks, 9:45 p.m. June 27, Heritage Park
  • Cedarburg: parade, 10 a.m., starting at Firemen's Park and ending at Spring St. and Washington Ave.; fireworks, 9:30 p.m., Cedar Creek Park
  • Grafton: parade, 11 a.m. June 28, starting at Grafton High School's parking lot and ending in Centennial Park; fireworks, dusk June 28, Centennial Park
  • Mequon/Thiensville: parade, 10:30 a.m. June 28, starting at Weyenberg Library in Mequon and ending at Thiensville Village Park; fireworks, dusk June 28, Thiensville Village Park
  • Port Washington: parade, 11 a.m., downtown at Veteran's Memorial Park; fireworks, dusk, Franklin St. and Grand Ave. at lakefront
  • Saukville: parade, 1 p.m., starting at S. Main St. and ending at Saukville Elementary School; fireworks, dusk, Peninsula Park
Washington County
  • Germantown: parade, noon, starting at Pilgrim Road and Francese Drive and ending at Firemen's Park; fireworks, dusk, Firemen's Park
  • Hartford: parade, 2 p.m., along N. Main St. to Veterans Park; fireworks, dusk, Veterans Park
  • Kewaskum: fireworks, dusk July 3, River Hill Park
  • West Bend: parade, 9:30 a.m., starting on Main St. at Badger Middle School and ending in Regner Park; fireworks, Riverside Park
Waukesha County
  • Brookfield: parade, 10 a.m., starting at Gebhardt Road near Brookfield Central High School and ending at Norhardt Road and Civic Drive; fireworks, 9:15 p.m., Mitchell Park
  • Town of Brookfield: parade, 9 a.m., Marx Park
  • Butler: parade, 2 p.m., starting at St. Agnes Church and ending in Frontier Park; fireworks, 9:30 p.m., Frontier Park
  • Delafield: parade, 10 a.m., starting at Main and Dopkins streets and ending at American Legion Post 196; fireworks, dusk July 5, over Nagawicka Lake
  • Elm Grove: fireworks, 9:30 p.m., Village Park
  • Menomonee Falls: parade, 7 p.m. July 3, starting at Appleton Ave. and Elm Lane and ending at Menomonee Falls High School; fireworks, dusk July 3, Menomonee Falls High School
  • Muskego: fireworks, dusk July 3, Idle Isle Park
  • New Berlin: parade, 1 p.m., starting at National Ave. and Coffee Road and ending at Malone Park; fireworks, 10 p.m., Malone Park
  • Oconomowoc: parade, 4 p.m. July 5, starting at Roosevelt Field and ending at Fowler Park; fireworks, 9 p.m. July 5, Fowler Park
  • Pewaukee: parade, 4 p.m., from Pewaukee School District to Village Park; fireworks, dusk, over Pewaukee Lake
  • Sussex: children's parade, 9:15 a.m., main parade, 9:30 p.m., starting at Sussex Village Hall and ending at Sussex Village Park; fireworks, 9:20 p.m., Sussex Village Park
  • Waukesha: parade, 11 a.m., starting at Cutler Park and ending at Frame Park; fireworks, 9:30 p.m., Waukesha County Exposition Center

4th of July Fun Facts

We know it as the day Americans celebrate their country's independence. It's also a day most of us are off work.  But there are probably some things about the 4th of July you didn’t know…like:
We know it as the day Americans celebrate their country's independence. It's also a day most of us are off work.  But there are probably some things about the 4th of July you didn’t know…like:

  1. In 1776, the Second Continental Congress declared the United States of America an independent nation not on July 4, but on July 2. So why do Americans celebrate Independence Day on July 4th?  Because that was the date on the Declaration of Independence. As a result, the Fourth of July became associated with the nation’s independence in the minds of all Americans.
  2. The 4th of July officially became a federal holiday in 1941 when Congress agreed to give federal employees the day off with pay.
  3. Although three U.S. presidents (John Adams, Thomas Jefferson and James Monroe) died on July 4, only one was born on Independence Day.  Calvin Coolidge, the 30th president of the United States, was born on July 4, 1872 in Vermont.
  4. In July 1776, there were approximately 2.5 million people living in the newly independent United States of America, roughly the same number of people who currently live in Brooklyn, New York.
  5. The first public 4th of July event at the White House occurred in 1804, when Thomas Jefferson was president.
  6. Red, white and blue have not always been the colors traditionally associated with Independence Day celebrations. In 1778, in New Brunswick, New Jersey, where the army was camped, General George Washington directed his soldiers to place “green boughs” in their hats to celebrate the day.
  7. The character of Uncle Sam, the fellow with the white beard and patriotic top hat, probably got its start in 1812, when a meatpacker named Samuel Wilson was providing meat to the U.S. Army. He stamped his meat shipments with the initials U.S., and someone joked that the initials stood for “Uncle Sam,” who was sending food to the soldiers. Over time, the joke evolved into the idea of Uncle Sam as the symbol of the U.S. government.
  8. Barbecue is big on Independence Day, with more than 74 million Americans planning one. We eat around 150 million hot dogs and buy around 700 million pounds of chicken that day.
  9. Fireworks are traditional on July 4th, but these were actually invented in China.


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