Heiser Toyota Scion February Newsletter

Toyota Power to the Rescue
This winter – one of the worst on record in Wisconsin as well as across the nation – has left many people in the dark, literally, with millions experiencing power outages during the last few months. The polar vortex has caused problem across the board for many Americans.  But what if a car could help provide power during an emergency?  Toyota engineers are looking for “enlightened” ways to do just that.

Fuel Cell Connection
Toyota’s fuel cell vehicle will hit U.S. roads in 2015.  Highly efficient while producing zero emissions, a fully fueled vehicle has enough juice to power a small house for a week in an emergency. Engineers are currently working to develop an external power supply device to connect the car to the house and help keep the lights on.  

Powered by Prius (and Other Hybrids)
Toyota has millions of hybrids on the road around the world.  From Prius to Highlander to Camry, they have one thing in common – batteries.  In Japan, Toyota has given new life to those old hybrid battery packs as stationary power storage systems.  The units provide peak power to Toyota dealerships around the country.

And Toyota Motor Manufacturing Alabama is now studying this used battery power system to help power their operations and provide back-up power during an emergency.  As one of Toyota’s model sustainable North American plants, it’s fitting for this Alabama facility to be the first in the U.S. to flip this switch.

As more news comes about this exciting development, rest assured Heiser Toyota will be one of the first to keep the Milwaukee community up-to-date. To learn more about Toyota’s current fleet of vehicles visit Heiser Toyota at 11301 West Metro Auto Mall in Milwaukee or contact the dealership at (414) 357-2100.

Twice as Nice: Scion FR-S Again U.S. News 'Best Sports Car for the Money'

Scion FR-S fans can take another victory lap. The national consumer publication U.S. News & World Report just named the 2014 Scion FR-S its “Best Sports Car for the Money” for the second year in a row. The judges evaluated 225 cars across 21 categories to name the winners.

 The annual awards help consumers find a good value, while considering industry praise, high safety and reliability scores. The National Highway Traffic Safety Administration recently tested the 2014 FR-S, giving it an overall five-star rating.

“The 2014 FR-S ‘Best Sports Car for the Money’ award from U.S. News and World Report underscores what our drivers have already discovered – thrilling performance doesn’t have to break the budget,” said Scion Vice President Doug Murtha. “The FR-S continues to bring together affordability, experience and safety in a way that excites drivers and the industry alike.”

Enthusiasts call the FR-S one of the best-handling sports cars on the market with its lightweight design and low center of gravity. The 2014 FR-S starts at $24,700 MSRP. To learn more about the award-winning 2014 Scion FR-S visit Heiser Toyota Scion at 11301 West Metro Auto Mall in Milwaukee or contact the dealership at (414) 357-2100.

Toyota Sienna Minivan One of 12 Best Family Cars for 2014' per KBB.com
Already established as one of the most versatile and family-friendly vehicles on the market, the Toyota Sienna recently was named one of the “12 Best Family Cars for 2014” by Kelley Blue Book‘s KBB.com.

KBB.com editors were impressed with the Sienna’s family comfort and versatility, stating “with reclining captain's chairs -- including a footrest -- the Sienna may be the most passenger-accommodating minivan you can buy.  And, with more varied configurations than any other minivan on the market, the Toyota Sienna is the perfect family-car for more than 100,000 families each year.”

“Best Family Cars 2014” was compiled by recruiting families to assist nine Kelley Blue Book editors in comparison testing of eligible vehicles after editors narrowed more than 300 vehicles down to 21 semi-finalists. The testing centered on the areas of safety, comfort, driving performance, room for child seats, cargo space, rear-seat entertainment, and other family-friendly features.  The goal was to determine “the most functional new cars for families.”

To learn more about the award winning 2014 Toyota Sienna visit Heiser Toyota at 11301 West Metro Auto Mall in Milwaukee or contact the dealership at (414) 357-2100.

The Greater Milwaukee Auto Show Is Here
Hundreds of the latest cars, trucks, crossovers, hybrids and SUVs are all part of the annual Greater Milwaukee Auto Show that is driving into the Wisconsin Center on February 22 until March 2.  The nine-day spectacle in downtown Milwaukee showcases the newest trends and models from a variety of manufacturers.

The show boasts a fun, interactive and non-selling environment, allowing visitors to hop behind the wheel of the latest models pressure-free! On the show floor, many exciting models will turn heads including the Corvette Stingray, Toyota Corolla and more.

Additional features and promotions
Pre-production Models – Showgoers will get a glimpse into the future with a selection of 2015 pre-production models including the Chevrolet Silverado HD, Cadillac Escalade, Ford F-150 and more.

Luxury Collection – See a collection of luxury vehicles from Maserati, Mercedes-Benz, Porsche, Cadillac, Lincoln, Infiniti, Lexus, Acura and Audi.

Volo Auto Museum – Check out some of the most recognizable vehicles from blockbuster movies, hit TV shows and more located in the ADAMM Showcase, courtesy of the Volo Auto Museum. Featuring celebrated cars from iconic Hollywood Films, the display features a trip down memory land for young and old alike.

The Milwaukee Masterpiece – Milwaukee’s finest classic car event will display vintage vehicles from the 1900s through the 1970s, courtesy of The Milwaukee Masterpiece.

Kids Test Drive - Kids can get behind the wheels and test drive a variety of Power Wheels® electric vehicles at the show. Visit the display adjacent to Camp Jeep.

The Greater Milwaukee Auto Show is presented by the Automobile Dealers Association of Mega Milwaukee, sponsored by CarSoup.com and produced by Motor Trend Auto Shows, LLC, the nation’s  largest auto show producer and part of the Source Interlink Companies, LLC. The auto show will be open to the public Saturday, February 22 through Sunday, March 2, at the Wisconsin Center, located at 400 W. Wisconsin Ave.

Show hours are Saturdays, 10 a.m. to 10 p.m., Sundays 10 a.m. to 6 p.m., Monday - Thursday 3 p.m. to 9 p.m. And Friday 1 p.m. to 9 p.m.  Admission is $11 for adults, $8 for senior citizens (62 and older, Monday – Thursday only), $8 for students (21 and under with ID), and $5 for children ages 7-12.  Children six and younger are admitted free when accompanied by a paying adult. Kids 12 and under are admitted free on Family Day, Sunday, March 2.


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