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www.heiser.com | Phone: (414) 577-1600 | Fax: (414) 247-2050 | feedback@heiser.com

Thursday, February 20, 2014

Heiser Ford Lincoln's February Newsletter

Attention Wisconsin Plow Drivers: All-New Ford F-150 Adds Tough New Snow Plow Prep Option Across All Cab Configurations
Wisconsin Winter warriors will have a tough new tool in their arsenal against next year’s long winter season with Ford’s new snow plow prep option, available on the all-new 2015 F-150. Ford is expected to be the only manufacturer to offer a light-duty snow plow prep option across all cab configurations – Regular, SuperCab and SuperCrew.

When snow plow mode is activated via the push of a button, the vehicle temporarily turns off nonessential features to provide dedicated power for the plow.

The option package requires the truck be equipped with a 5.0-liter V8 engine and four-wheel drive, and is available across XL, XLT and Lariat trim levels.

The new 2015 F-150 is the toughest F-150 ever, and by using more high-strength steel in its frame and advanced materials in the body, Ford has made the new truck up to 700 pounds lighter. This leads to more capability and better handling, which is exactly what is needed for plowing. Adding a snow plow prep kit to the Ford lineup helps ensure Ford customers have even more tools at their disposal to get the job done.

Upon taking delivery of a new F-150 with the snow plow prep option, owners will need to take their truck to a Ford Qualified Vehicle Modifier to purchase and install the plow hardware. The maximum light-duty plow weight will be over 450 pounds.

On Sale Late This Year:
Pricing for the snow plow prep option, excluding the plow, will be announced later this year. The all-new 2015 F-150 will arrive at Heiser Ford at the end of 2014.

Ford F-150 fans that are interested in driving the 2014 Ford F-150 or learning more about the upcoming all-new 2015 Ford F-150 can visit Heiser Ford at 1700 West Silver Spring Drive or contact the dealership at (414) 228-5700.

Heiser Ford Owner Tips: Maintain your engine for the best performance
Keeping your vehicle’s engine running well can help you enjoy savings in gas mileage. It’s important to be on the lookout for key signs that your engine may need service, such as leaking fluids, smoke, and loud noises. At the first indication of engine trouble, be sure to schedule a service appointment with Heiser Ford.

Top 6 Signs Your Vehicle May Need Service
If you notice any of the symptoms below, schedule a service appointment with Heiser Ford immediately:

  1. Engine leaking fluids
  2. Loud engine noises
  3. Smoke escaping from beneath hood
  4. Visible damage to an engine component
  5. Dashboard engine icon not lighting up when engine starts
  6. Dashboard engine icon lighting up when engine starts, but not turning off 

Benefits of Regular Engine Maintenance
Heiser Ford plays a vital role in the life of your engine, which extends beyond the occasional repair. Bring your Ford vehicle to Heiser Ford for an evaluation before problems occur to help ensure your safety and peace of mind while on the road.  Obviously, a properly-maintained vehicle lasts longer and runs more efficiently than one that isn’t maintained.

More Reasons To Keep Your Engine Properly Tuned:

  • Gas mileage improved by up to 4%
  • Fuel efficiency improved by up to 40% if serious maintenance problem is fixed, such as a faulty oxygen sensor
  • Can help enhance operation and reliability
  • Can help prevent unexpected failures


To find out what scheduled maintenance is recommended for your vehicle, consult your Owner's Guide or call Heiser Ford at (414) 228-5700. You can schedule your appointment online at heiserford.com too. 

2014 Ford Flex Among KBB.com 12 Best Family Cars of 2014
In a quest to find the vehicles best suited for families, Kelley Blue Book editors collaborated with real families to test an array of vehicles including anything from sedans to minivans.

Ford Motor Company made their way into KBB.com’s 12 Best Family Cars of 2014 recommended list with the 2014 Ford Flex.

The Ford Flex is designed precisely to offer a wide suite of useful family-friendly features. Nominees were chosen specifically for excellence in safety, comfort, driving performance, room for child seats, cargo space, and rear-seat entertainment.

The KBB.com expert editors started with 21 vehicles top-ranked in their Expert Ratings in various categories and enlisted the help of several families. KBB.com editors then recorded the results and feedback to select the winners.

To learn more about the award winning 2014 Ford Flex please visit Heiser Ford at 1700 West Silver Spring Drive in Glendale or contact the dealership at (414) 228-5700.

The Greater Milwaukee Auto Show Is Coming To Town
Hundreds of the latest cars, trucks, crossovers, hybrids and SUVs can be seen at Greater Milwaukee Auto Show.  This year, the show runs from February 22 thru March 2 at downtown’s Wisconsin Center, 400 W. Wisconsin Ave.  The annual spectacle showcases the newest trends and upcoming concept models from a variety of manufacturers.

The Greater Milwaukee Auto Show offers consumers a one-stop shopping environment that is fun, interactive and non-threatening.  Visitors are welcome to hop behind the wheel of the vehicles that interest them and cross-compare all in one day!  In addition, dream models to aspire to will be turning heads, like the Corvette Stingray, Toyota Corolla and more.

Additional features and promotions
Pre-production Models – Show goers will get a glimpse into the future with a selection of 2015 pre-production models including the Chevrolet Silverado HD, Cadillac Escalade, and Ford F-150.

Luxury Collection – A collection of luxury vehicles from Maserati, Mercedes-Benz, Porsche, Cadillac, Lincoln, Infiniti, Lexus, Acura and Audi will be featured all in one place.

Volo Auto Museum – Check out some of the most recognizable vehicles from blockbuster movies, hit TV shows in the ADAMM Showcase, courtesy of the museum.  Celebrated cars from iconic Hollywood films are a big attraction.  For many, the display features a trip down memory lane.

The Milwaukee Masterpiece – Milwaukee’s finest classic car event will display vintage vehicles from the 1900s through the 1970s.

Kids Test Drive - Kids can get behind the wheels and test drive a variety of Power Wheels® electric vehicles at the display adjacent to Camp Jeep.

The Greater Milwaukee Auto Show is presented by the Automobile Dealers Association of Mega Milwaukee and produced by Motor Trend Auto Shows, LLC.  Show hours are Saturdays, 10 a.m. to 10 p.m., Sundays 10 a.m. to 6 p.m., Monday - Thursday 3 p.m. to 9 p.m. and Friday 1 p.m. to 9 p.m.  Admission is $11 for adults, $8 for senior citizens (62 and older, Monday – Thursday only), $8 for students (21 and under with ID), and $5 for children ages 7-12.  Children six and younger are admitted free when accompanied by a paying adult. Kids 12 and under are admitted free on Family Day, Sunday, March 2.


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