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Monday, February 24, 2014

Heiser Chevrolet Cadillac February Newsletter

Did You See the new 2014 Cadillac ELR Advertised in the Olympics?
The all-new 2014 Cadillac ELR luxury coupe was recently launched in ads in the Olympics.  Buyers can find this revolutionary and striking vehicle now at Heiser Chevrolet Cadillac in West Bend.  It features the first application of Extended Range Electric Vehicle technology by the full-line luxury brand.  And, ELR’s exterior is simply stunning and should be seen in person to be appreciated.  While its interior introduces a new design theme that will define future Cadillac models.  Overall, it emphasizes modern elegance and technology among precisely-crafted details.

Industry-leading Extended Range Electric Vehicle (EREV) technology provides a full driving range exceeding 300 miles.  That is achieved by combining pure electric driving with an efficient, range-extending generator.  It’s a technology that makes the most of the vehicle’s efficiency tendencies.

“ELR provides a new and exciting dimension to the Cadillac brand” said Rick Nelson, General Manager of Heiser Chevrolet Cadillac. “It’s exclusive and combines Cadillac’s well-renowned luxury, advanced engineering and progressive design in a coupe that is both sporty and environmentally friendly.”

ELR’s confident and responsive EREV is enhanced with selectable drive modes. In addition, the Regen on Demand feature allows driver to temporarily regenerate energy from the ELR’s momentum into electricity that can be stored in the battery pack for later use. It is engaged via steering-wheel paddles adapted from traditional performance cars.

Most daily commutes in the ELR will require zero gasoline with zero emissions. Longer trips are free from electric-vehicle range anxiety because EREV technology enables the same long-distance freedom as a conventional car.

ELR highlights include:

  • Light-emitting diode (LED) headlamps, daytime running lamps and taillamps, as well as signature front and rear lighting elements
  • Twenty-inch wheels paired with tires designed to balance responsive handling and a comfortable ride with efficiency
  • Interior design featuring cut-and-sew accented leather  incorporating suede microfiber, chrome and  wood finishes throughout
  • Standard CUE--Cadillac’s breakthrough system for connectivity and control, using Natural Voice Recognition, with similar touch and hand gestures to those used on smart phones and tablets
  • Programmable charging schedules and downloadable energy efficiency reports, including smartphone notification charging alerts
  • Cadillac’s active safety features, including Safety Alert Seat, Forward Collision Alert and Lane Departure Warning, along with available Side Blind Zone Alert with Rear Cross-Traffic Alert and full-speed-range adaptive cruise control
  • Advanced chassis and suspension systems, including HiPer Strut Front Suspension and Continuous Damping Control, which adjusts every two milliseconds for optimal ride and handling in all conditions
  • Standard premium Bose 10-channel audio system with active noise cancellation.


The Cadillac ELR was manufactured at General Motors’ Detroit-Hamtramck Assembly Plant, the world’s only automotive manufacturing facility that mass-produces extended-range electric vehicles for global markets. It is also home to Southeast Michigan’s largest photovoltaic solar array. The 264,000-square-foot feature generates up to 516 kilowatts of electricity – enough to charge 150 ELRs per day.

To learn more about the 2014 Cadillac ELR please visit Heiser Chevrolet Cadillac at 2620 West Washington Street in West Bend or contact the dealership at (262) 438-1000.



Impala and Traverse Among KBB.com 12 Best Family Cars of 2014
In a quest to find the vehicles best suited for families, Kelley Blue Book editors collaborated with real families to test an array of vehicles including anything from sedans to minivans.

Two Chevrolets made their way into KBB.com’s 12 Best Family Cars of 2014 recommended list, the Chevrolet Impala four-door sedan and the Traverse midsize SUV.



The Chevrolet Impala and Traverse are designed precisely to offer a wide suite of useful family-friendly features. Nominees were chosen specifically for excellence in safety, comfort, driving performance, room for child seats, cargo space, rear-seat entertainment and other family-friendly features.

The KBB.com expert editors started with 21 vehicles top-ranked in their Expert Ratings in various family-friendly categories and enlisted the help of several families to thoroughly test these family haulers. KBB.com editors then recorded the results and feedback to select the winners.

To learn more about the award winning 2014 Chevrolet Impala and Traverse please visit Heiser Chevrolet Cadillac at 2620 West Washington Street in West Bend or contact the dealership at (262) 438-1000.

Cruze Owners Warmed Up In January’s Polar Vortex Thanks to the Remote Link App
The Polar Vortex over Southeastern Wisconsin sent temperatures plummeting during most of January. Heiser Chevrolet Cruze owners with OnStar’s RemoteLink Mobile application avoided some of the chill because they could check their car’s status and warm the interior from any distance.
RemoteLink set single-day and single-hour request records last month. January 7 saw upwards of 200,000 requests sent through the mobile application across all General Motors’ brands, setting the one-day record. Later in the month, when the frigid air returned, the single-hour record was set on January 28 with more than 20,000 requests. Chevrolet Cruze owners used the app more than any owners of any other GM vehicle did.

For all of January, Chevrolet owners made 2,909,674 requests through the app. Of that total traffic, 1,603,107, or about 55 percent, of requests were for remote start.   The vehicle stays locked after a remote start, so it is secure, even when in a public space. A key in the ignition turn is required for the vehicle to move.

Existing RemoteLink users were just part of the record month. Historically, most customers download the RemoteLink app to their smartphones in January. This January saw more downloads than any previous January on record.

Chevrolet, paired with the RemoteLink app available through OnStar, offers one of the most winter-weather ready lineups of any manufacturer. Remote start is available on most Chevrolets with automatic transmissions and is a part of the free RemoteLink Key Fob service for 2014 and newer model year vehicles. On-demand vehicle diagnostic information and the ability to send directions from your phone to your vehicle requires an active OnStar subscription.  To learn more about the 2014 Chevrolet Line-up and RemoteLink app  features please visit Heiser Chevrolet Cadillac at 2620 West Washington Street in West Bend or contact the dealership at (262) 438-1000.

The  Greater Milwaukee Auto Show
Hundreds of the latest cars, trucks, crossovers, hybrids and SUVs can be seen at Greater Milwaukee Auto Show.  This year, the show runs from February 22 thru March 2 at downtown’s Wisconsin Center, 400 W. Wisconsin Ave.  The annual spectacle showcases the newest trends and upcoming concept models from a variety of manufacturers.

The Greater Milwaukee Auto Show offers consumers a one-stop shopping environment that is fun, interactive and non-threatening.  Visitors are welcome to hop behind the wheel of the vehicles that interest them and cross-compare all in one day!  In addition, dream models to aspire to will be turning heads, like the Corvette Stingray, Toyota Corolla and more.

Additional features and promotions
Pre-production Models – Show goers will get a glimpse into the future with a selection of 2015 pre-production models including the Chevrolet Silverado HD, Cadillac Escalade, and Ford F-150.

Luxury Collection – A collection of luxury vehicles from Maserati, Mercedes-Benz, Porsche, Cadillac, Lincoln, Infiniti, Lexus, Acura and Audi will be featured all in one place.

Volo Auto Museum – Check out some of the most recognizable vehicles from blockbuster movies, hit TV shows in the ADAMM Showcase, courtesy of the museum.  Celebrated cars from iconic Hollywood films are a big attraction.  For many, the display features a trip down memory lane.

The Milwaukee Masterpiece – Milwaukee’s finest classic car event will display vintage vehicles from the 1900s through the 1970s.

Kids Test Drive - Kids can get behind the wheels and test drive a variety of Power Wheels® electric vehicles at the display adjacent to Camp Jeep.

The Greater Milwaukee Auto Show is presented by the Automobile Dealers Association of Mega Milwaukee and produced by Motor Trend Auto Shows, LLC.  Show hours are Saturdays, 10 a.m. to 10 p.m., Sundays 10 a.m. to 6 p.m., Monday - Thursday 3 p.m. to 9 p.m. and Friday 1 p.m. to 9 p.m.  Admission is $11 for adults, $8 for senior citizens (62 and older, Monday – Thursday only), $8 for students (21 and under with ID), and $5 for children ages 7-12.  Children six and younger are admitted free when accompanied by a paying adult. Kids 12 and under are admitted free on Family Day, Sunday, March 2.

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