Heiser Toyota Scion January Newsletter

Heiser Toyota Scion Breaking News: Toyota predicts they’ll top 10 Million Vehicles in 2014
Heiser Toyota Scion Breaking News: Toyota Beats GM in 2013 as 10 Million Vehicles Seen

Toyota Motor Corporation set a target of selling an unprecedented 10 million vehicles in 2014 after reporting on their worldwide sales success last year.  2013 vehicle sales rose 2.4 percent to 9.98 million units last year.  That compared with the 9.71 million units sold by General Motors and over 9.7 million units at Volkswagen Sales are predicted to continue to rise to 10.32 million units this year.

The Toyota Turning Point:
Toyota Chief Executive Officer, Akio Toyoda, grandson of the company’s founder, is pushing an overhaul of vehicles with an emphasis on “waku-doki” design, shorthand for the Japanese phrase for heart-racing qualities.

“What Toyoda has been doing goes back to Toyota’s original philosophy and focus on products and long-term goals,” said Kota Yuzawa, an analyst at Goldman Sachs Group Inc. in Tokyo. “Last year was the first year his efforts began to bear fruits. The product cycle has just started and they can probably continue to roll out good products and give us good numbers.”

Heiser Toyota Scion Owner Tips: How to preserve your vehicle's value

Heiser Toyota Scion Owner Tips: How to preserve your vehicle's value
Keeping your vehicle in peak condition helps you enjoy driving it longer on Wisconsin’s roadways and may improve its resale or trade-in value down the road. Take advantage of simple strategies to help preserve your vehicle’s value from the inside out. Scheduling regular maintenance, cleaning your upholstery, repairing accident damage and eliminating aggressive driving are among the recommended tips for taking care of your vehicle

Maintain Your Engine At Heiser:
Maintaining your vehicle properly helps it lasts longer and run more efficiently. An oil and filter change is important, and should be done consistently. It’s also advisable to get your tires rotated and have a Multi-Point Inspection performed with every oil change. To find out what scheduled maintenance is recommended for your vehicle, consult your Owner's Manual or call our Heiser Toyota Scion Service Advisors.

Keep the exterior of your vehicle looking great:
If you are in an accident, promptly file an insurance claim and use the claim money to repair the damage as soon as possible. Waiting can allow rust to set in, leading to other more serious problems.  Heiser’s 76th street body shop in Milwaukee and Heiser’s Collision Center in West Allis are available to take care of any body work needed.

It is also important to get regular car washes for your vehicle, especially in the winter months. The salt that's used to melt snow and ice on roads can get caked on the underside of your car and begin to eat away at the metal. Lots of caked-on salt will also make your engine and transmission run hotter, because heat has a harder time escaping through the bottom of the car.

Drive smart:
Avoid aggressive driving, which can damage your vehicle and may decrease its resale value.  Refrain from jackrabbit starts, fast stops, speeding and weaving through traffic, as well. Following these recommendations can help keep your brakes, engine, tires and suspension from wearing prematurely – and even help improve your fuel economy.

Keep complete service records:
Keep complete Heiser Toyota Scion service and maintenance records, along with any other receipts for parts and accessories, so you can show prospective buyers that your vehicle is well cared for. These records will validate your selling price and assure potential buyers that your vehicle is in optimal condition.

Heiser Toyota Super Bowl Sneak Peek: What are Toyota And the Muppets doing together?

What does Toyota & the Muppets doing together?
Muppets Star In Super Bowl Commercial
The Muppets gang is in for a wild ride when they join forces with Toyota, blending Toyota’s exciting ‘Let’s Go Places’ spirit with Muppets mayhem. The collaboration celebrates the upcoming Toyota Highlander launch and the Muppets’ all-new big-screen adventure “Muppets Most Wanted”.
The Muppets will hit the road with Terry Crews, star of the FOX series “Brooklyn Nine-Nine,” in Toyota’s new commercial for the all-new Highlander. The 60-second spot, entitled “Joyride,” will make its broadcast debut during Super Bowl XLVIII on Sunday, February 2.
The TV spot shows how Toyota Highlander puts the 'fun' in function.  Toyota vehicles can even endure the most boisterous Muppets, a former NFL player as well as a center console full of chickens. With their over-the-top personalities, the Muppets teach Crews’ character a thing or two about “unborifying” his lifestyle as they “borrow” his sweet ride. The spot features humor, dancing and surprises—no Muppet caper would be complete without an original song. Viewers note that with seating for up to 8 human passengers (or more than a dozen Muppets) the all-new Toyota Highlander has plenty of room for everything—except boring.
Crews, who played six years in the NFL as a defensive end/linebacker, is known for his roles and appearances on television shows such as “Arrested Development” and “The Newsroom,” and films “The Expendables”, “Bridesmaids” and “The Longest Yard.” 

In addition to the commercial, the Muppets gang will provide real-time updates as they travel to the big game in their Toyota Highlander on February 2. Fans and customers are invited to chat live with the Muppets on game day by tweeting @Toyota or using #NoRoomForBoring.

Joyride” will air during the second quarter of the game. Below is a preview of the commercial:

Toyota Entune App Suite Goes Subscription-Free On All 2014 Models

Toyota Entune App Suite Goes Subscription-Free On All 2014 Models
Toyota Entune App Suite
When Toyota Entune launched in 2011, the system allowed users to access apps such as Pandora and MovieTickets.com, and find sports scores, weather, traffic and other information. The newest version of Entune arrived on the redesigned 2014 Toyota Tundra. The system now includes all multimedia functionality, not just apps. Audio, phone and navigation all run under the Entune banner, and the Entune App Suite is now subscription-free.

The new system is more robust, too. Entune offers a more customizable interface than before, so users can rearrange apps and audio menu screens to suit their preferences. Improved HD data services add functions such as predictive traffic reports and weather with Doppler radar. "Favorite" contacts are easier to mark and save for later.

Toyota will offer four different Entune units. Entune Audio is the most basic, with AM/FM radio, CD, Bluetooth, aux and USB inputs, voice recognition and text-to-speech, all controlled through a 6.1-inch touchscreen. Entune Audio Plus gets a higher-resolution screen; HD radio, traffic and weather; and SiriusXM satellite radio. Entune Premium Audio with Nav and App Suite adds navigation, more weather and traffic capabilities and Cache Radio, which allows listeners to pause or rewind live radio. It also includes the Entune App Suite with new apps such as Yelp and Facebook Places. Finally, Toyota Entune Premium JBL Audio with Nav and App Suite is the top-tier system, with a digital amplifier and JBL speakers.

Toyota previously required a subscription for use of the Entune App Suite, but the arrival of the latest generation of Entune in the 2014 Tundra marks the end of that fee. Not only will new Entune customers get the service at no charge going forward, but even existing users no longer have to pay for a subscription. The only exception is for models that use SiriusXM to provide traffic, weather and sports. Those will still require a satellite radio subscription.

The latest Entune was added on seven more 2014 models:  the Corolla, Camry, Highlander, RAV4, Tacoma, 4Runner and Sequoia. Remaining models will be updated over the next year. Toyota fans that are interested in learning more about the Entune App Suite as well as the full 2014 Toyota Line-up can visit Heiser Toyota Scion at 11301 West Metro Auto Mall in Milwaukee or contact the dealership at (414) 357-2100 and www.heisertoyota.com.


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