Heiser Ford Lincoln January 2014 Newsletter

Heiser Explains the Benefits of Extended Warranties & Pre-Paid Maintenance Plans

When you purchased your new or used vehicle from Heiser, you were confident of its reliability. However, in Wisconsin’s unpredictable winter weather, it’s good to be prepared for any unexpected repairs.  Heiser recommends you maintain your vehicle regularly to ensure the highest level of performance.  But, considering an extended warranty or pre-paid maintenance plan are good options to consider.

What is the difference between an extended warranty & a pre-paid maintenance plan? 
An extended warranty is a contract between the owner of a vehicle and an auto warranty provider.  All new cars come with a warranty that cover repairs for a certain period of time or a certain number of miles. Heiser clients also have the option to purchase an extended warranty, which is a new contract. Depending on the level of plan, some components that can be covered under an extended warranty include: rental reimbursement & emergency roadside assistance, powertrain, engine, and even bumper-to bumper.  A pre-paid maintenance plan covers, (again, for a specific amount of time or mileage), the scheduled maintenance spelled out in the vehicle owner's manual.

Benefits of an extended warranty:
An extended warranty is a safeguard against unexpected vehicle repairs. It helps to alleviate undue financial stress. Many extended warranties are also transferable to future owners. This works in favor of the seller as it may increase resale value. For the buyer, it gives additional peace of mind when purchasing. In addition to repair and resale benefits, many extended warranties offer other automotive-related benefits such as towing, car rental discounts, lost-key lockout services, and trip-interruption benefits that can help defray unexpected expenses if your vehicle breaks down far from home.

Benefits of a pre-paid maintenance plan: 
At +Heiser Ford Lincoln  when you purchase a pre-paid maintenance plan you receive the covered services at a discount. Paying for maintenance in advance adds stability to household budgets. Additionally, a pre-paid maintenance contract can be added to the amount the buyer is financing and rolled into the monthly payment, spreading fixed maintenance costs across the life of the vehicle loan. Busy vehicle owners may prefer a pre-paid maintenance plan because it means they'll have one less thing to think about.  As part of their maintenance plan, Heiser Ford Lincoln will notify the car owner when it's time to have maintenance services performed.

At Heiser Ford Lincoln, it is important to us that every customer’s vehicle stays safe and in the best condition possible. So, now through February 28th, the Heiser Ford Lincoln Business Managers are offering 20% off their extended warranty and pre-paid maintenance plans plus financing at a 0% interest rate.  If you would like to learn more, please contact our Business Managers at (414) 228-5700.

Heiser Ford Lincoln Owner Tips: How to preserve your vehicle's value

Keeping your vehicle in peak condition helps you enjoy driving it longer and may improve its resale or trade-in value down the road. Take advantage of these simple strategies to help preserve your vehicle’s value:  scheduling regular maintenance, cleaning your upholstery, repairing accident damage and eliminating aggressive driving.

Maintain Your Engine At Heiser:
Maintaining your vehicle properly helps it lasts longer and run more efficiently. An oil and filter change is important, and should be done regularly.  Heiser offers an added plus:  a Multi-Point Inspection performed with every oil change. It’s also advisable to get your tires rotated.  To find out what scheduled maintenance is recommended for your vehicle, consult your Owner's Manual or call our Heiser Ford Lincoln Service Advisors today.

Keep the exterior of your vehicle looking great:
If you are in an accident, promptly file an insurance claim and use the claim money to repair the damage as soon as possible. Waiting allows rust to set in, leading to other, more serious problems.  Heiser’s 76th street body shop in Milwaukee and Heiser’s Collision Center in West Allis are available to take care of any body work needed.  Both Body Shops are approved vendors by a number of prominent insurance carriers.

It is also important to get your vehicle washed, especially in the winter months. The salt that's used to melt snow and ice on roads can get caked on the underside of your car and begin to eat away at the metal. This can make your engine and transmission run hotter, because heat has a harder time escaping through the bottom of the car.  Avoid these potential damages simply by getting those regular car washes throughout the season.

Drive smart:
Avoid aggressive driving, which can damage your vehicle and may decrease its resale value.  Refrain from fast stops, speeding and weaving through traffic. Following these recommendations can help keep your brakes, engine, tires and suspension from wearing prematurely – and even help improve your fuel economy.

Keep complete service records:
Keep complete Heiser Ford Lincoln service and maintenance records, along with any other receipts for parts and accessories, so you can show prospective buyers that your vehicle is well cared for. These records will validate your selling price and assure potential buyers that your vehicle is in optimal condition.

Heiser Ford Lincoln Reviews the 2014 Ford Fusion

When it was redesigned last year, the Ford Fusion was an instant hit with shoppers thanks to its attractive styling, accommodating cabin and engaging handling. The new 2014 Ford Fusion is the Milwaukee full-size sedan of choice with an option of trim levels, superb fuel economy, top of the line safety, and a sleek design.

Trim Levels & Options: 
The 2014 Ford Fusion is a four-door, five-passenger sedan available in three trim levels: S, SE and Titanium. The Fusion S comes standard with the 2.5-liter four-cylinder engine, 16-inch steel wheels, automatic headlights, an integrated blind-spot mirror, keyless entry, cruise control, air-conditioning, a tilt-and-telescoping steering wheel, trip computer, 60/40-split-folding rear seats, and the voice-activated Sync system. Moving up to the Fusion SE gets you 17-inch alloy wheels, exterior keypad entry, heated mirrors, an eight-way power driver seat, rear air ducts, rear fold-down armrest and a six-speaker sound system with satellite radio. The SE is also eligible for additional optional equipment. The Appearance package adds 18-inch alloy wheels, a rear spoiler, foglights, a leather-wrapped steering wheel and special cloth upholstery. The Luxury package adds auto-dimming mirrors, leather upholstery, heated front seats, driver memory settings and a four-way power front passenger seat. Opting for the SE's Technology package equips the Fusion with dual-zone automatic climate control, the MyFord Touch electronics interface, an SD card reader, RCA video input jacks and a rearview camera. Keyless ignition/entry and rear parking sensors are also optional for the SE. The Fusion Titanium comes standard with the turbocharged 2.0-liter engine, 18-inch wheels, a sport-tuned suspension, remote start, sport front seats, a premium 12-speaker Sony sound system, HD radio and the SE's optional features mentioned above.

Fusion Fuel Economy:
Official EPA-estimated fuel economy stands at 26 mpg combined (22 mpg city/34 mpg highway) with the 2.5-liter engine. Both the 1.5- and 1.6-liter engines feature automatic engine stop-start functionality (like a hybrid) to optimize fuel economy. The 1.6 earns 29 mpg combined (25 city/37 highway), while the 1.5 is just slightly less at 28 mpg combined (23/36). Front-wheel-drive 2.0-liter-equipped Fusions earn 26 mpg combined (22/33), while the AWD Titanium rates 25 combined (22/31).

Fusion Safety:
The 2014 Ford Fusion comes standard with antilock disc brakes, traction and stability control, front seat side airbags, front knee airbags and side curtain airbags. The Ford Sync system includes an emergency crash-notification feature that automatically dials 911. Also standard is Ford's MyKey, which can be used to set certain parameters for teen drivers.

Inside the 2014 Ford Fusion, tasteful styling and high-quality materials abound. The dashboard and center stack are uncluttered and tastefully designed. With the adjustable power driver seat, just about everybody should be able to find a comfortable driving position. The passenger seat is just as supportive, while the split-folding rear seats are well contoured and have plenty of legroom.

Ford fans that are interested in driving the 2014 Ford Fusion can visit Heiser Ford at 1700 West Silver Spring Drive or contact the dealership at (414) 228-5700.

Heiser Sneak Peek: The All-New 2015 Ford F-150 will be the Toughest, Smartest, Most Capable F-150 Ever

Ford recently introduced the all-new 2015 Ford F-150, the reinvention of America’s favorite truck. It is the toughest and smartest F-150 ever – setting the standard for the future of trucks. The all-new F-150 delivers an impressive combination of power, capability and efficiency – with advanced materials that improve durability and inhibit corrosion, faster processors to enhance driving performance and breakthrough cargo management for towing solutions.

The 2015 F-150 is all-new with more high-strength steel than ever – making it stronger and lighter. High-strength, military-grade, aluminum alloys – already used in aerospace, commercial transportation, energy and many other rugged industries – are used throughout the F-150 body.  This improves dent and ding resistance. Overall, up to 700 pounds of weight have been saved, helping the F-150 tow more, haul more, accelerate quicker and stop shorter, contributing to its efficiency.

Even Tougher:
The 2015 Ford F-150 is the strongest and most durable F-150 ever. Before it goes on sale, it will have been tested in labs, at Ford proving grounds and in the hands of some of Ford’s most demanding truck customers. The grueling testing lasted more than 10 million miles, simulating the average lifetime of the truck. They included crisscrossing the country pulling heavy trailers through desert valleys and over high-altitude mountain passes – in temperatures from 20 degrees below zero to 120 degrees Fahrenheit.

Even Smarter:

  • Several groundbreaking new productivity features debut in the all-new F-150, including many class-exclusives:
  • 360-degree camera view, using exterior cameras to create a bird’s-eye view to help the driver park, maneuver in tight spots and navigate down narrow roads 
  • Integrated loading ramps, which ease loading of ATVs, motorcycles and mowers
  • BoxLink™, which is a combination of metal brackets and custom cleats used to secure a variety of accessories in the cargo box, from ramps to storage bins to bed dividers
  • LED headlamps and taillamps, which provide excellent nighttime visibility
  • Trailer hitch assist, a new rear view camera feature that adds a dynamic line in the display to help customers line up truck and trailer without requiring a spotter 
  • Smart trailer tow module, using an all-new wiring harness that helps inform the driver of potential trailer connectivity issues, burned or unlit trailer lamps, and brake light and trailer battery faults
  • Remote tailgate, allowing for the tailgate to be locked, unlocked and released with the key fob – eliminating manual locking and increasing convenience and security. The tailgate also is damped, dropping down, hands-free, to a flat position when opened
  • High-wattage power outlets (400 watts, 110 volts) in the cab, allowing drivers to easily charge corded tools, battery chargers or mobile devices on-site or while driving
  • LED spotlights on sideview mirrors, which provide powerful, durable and bright lighting around the truck exterior
  • Latest EcoBoost® technology in a more efficient 2.7-liter engine that features extremely high output and lightweight design
  • Next-generation tailgate step, now fully integrated inside the tailgate and invisible when not in use 

More Capable:
In addition to helping customers work smarter, F-150 features segment-first technologies that assist drivers:

  • Second-row inflatable safety belts, which work like a traditional belt but include a tubular airbag that inflates in the event of a crash and distributes the force of the impact across a wider area of the passenger’s chest
  • Curve Control, which provides more aggressive 4-wheel braking when the truck is going into a corner too fast
  • Adaptive cruise control, allowing drivers to set a cruising speed and use radar technology to monitor traffic ahead and maintain a safe distance between vehicles
  • Lane-Keeping System, designed to help avert unintentional drifting of the vehicle outside the intended driving lane by using a camera mounted between the windshield and interior rearview mirror
  • Blind Spot Information System with cross-traffic alert, which uses radar hidden in the taillamps to detect a vehicle entering a driver’s blind spot while driving or backing up

On Sale Late This Year:
When it goes on sale late this year, the all-new Ford F-150 will continue the tradition of offering the broadest selection of trim levels in the full-size pickup segment.

Ford F-150 fans interested in learning more about the upcoming all-new 2015 Ford F-150 can visit Heiser Ford at 1700 West Silver Spring Drive or contact the dealership at (414) 228-5700.


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