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Monday, January 27, 2014

Heiser Chevrolet Cadillac January 2014 Newsletter

Major Award Announcement: The New 2014 Malibu Receives 5-Star Overall Vehicle Score

The 2014 Chevrolet Malibu midsize sedan, available at +Heiser Chevrolet Cadillac of West Bend has received the highest possible 5-star Overall Vehicle Score for safety as part of the National Highway Traffic Safety Administration’s New Car Assessment Program.

At Heiser Chevrolet Cadillac we know safety is important to area drivers. This designation by NHTSA confirms that the 2014 Malibu delivers top safety performance. Safety technologies featured on the Malibu include an ultra-high-strength steel safety cage, rollover protection and 10 standard airbags including knee airbags for both driver and front passenger.

In addition to these passive safety features, several other available active safety technologies, such as Forward Collision Alert and Lane Departure Warning, can assist our customers in avoiding a collision. Side Blind Zone Alert uses sensors to warn drivers of vehicles entering their blind spot on either side. The pairing of Rear Cross Traffic Alert, new to Malibu for 2014, and rear vision camera can make backing out onto busy streets a less-stressful affair.

Every Malibu comes with OnStar service standard for the first six months. In the event of a collision, OnStar Advisors can contact the vehicle even if occupants cannot respond.

Chevy fans that are interested in learning more about the award winning 2014 Chevy Malibu can visit Heiser Chevrolet Cadillac at 2620 West Washington Street in West Bend or contact the dealership at (262) 438-1000.

Myths About Driverless Cars

You’ve probably heard about the possibility of self-driving cars by now. A Cadillac self-driving SUV has already been built and tested. With all of the hype on this advanced technology, there are sure to be some myths hanging around. Below we will address three of them:

Myth 1: Driver-less Cars are in the Distant Future.
Driver-less cars already exist. The technology is slowly making it’s way into new vehicles. Technology like automated braking, self-parking systems, adaptive cruise control, and lane departure warnings are available on many vehicles.

Myth 2: Driver-less Cars are Unsafe.
You may feel in control when you’re driving in your vehicle, but there’s convincing evidence that humans overestimate their ability as drivers.  Computers can handle many elements of driving far more safely than humans. Driver error is the cause of accidents about 90% of the time. Therefore, turning more mundane things over to automation would result in an environment where wandering minds won’t lead to tragic results.

Myth 3: Google is the Leader in Self-Driving Car Technology.
Google may have a fleet of driverless cars, but Google doesn’t build cars. It’s much more possible that Google is interested in precision mapping which is necessary for fully automated cars. Other companies, like Cadillac, are actually developing automated cars that are likely to show up at dealerships within the next few years.

Google’s driverless cars have logged half-a-million miles with barely an incident. Some states have passed laws allowing self-driving cars, including California, Nevada, and Florida. In addition, new guidelines for automated vehicle were recently issued by the federal agency that regulates car safety.

Rest assured, Heiser Chevrolet Cadillac will keep you up to date on the latest news and laws that come into play regarding driverless technology in Wisconsin.

Heiser Tech Corner: Learn About OnStar RemoteLink™ mobile app

All new Chevrolet vehicles automatically come with OnStar. The service is activated in all new cars for between 6 and 12 months for free, and then a monthly fee applies thereafter to keep. OnStar has been a pioneer in providing emergency services, crash detection, roadside assistance, remote door unlocking, and live concierge-like services to drivers.

As part of its effort to create “connected cars,” GM has introduced the OnStar RemoteLink app, which is free with an active OnStar account. This easy-to-use app provides vehicle owners with remote access to their own car from virtually anywhere, even if you travel abroad, but your car is parked at home in your driveway or at the airport.

Using the iPhone’s Internet connectivity, a secure wireless connection to a vehicle can be established, allowing the vehicle’s owner to remotely start the ignition, lock or unlock the vehicle’s doors, honk the horn and/or flash the lights, plus view real-time vehicle diagnostic information, which includes monitoring the gas gauge, oil, tire pressure, and odometer.

One of the other extremely useful features of the OnStar RemoteLink app is that it links to other apps within your iPhone, including Contacts. Thus, if you’re planning a drive, you can look up any destination address or point of interest on the iPhone and then wirelessly send it to your vehicle’s in-car navigation system. So, when you turn on your vehicle, your destination is preloaded, with no additional data entry required.

The OnStar RemoteLink app also makes contacting an OnStar representative or the Heiser Chevrolet dealership via telephone just a screen tap away. Thus, the same live concierge-like services available from within the vehicle are also now available through your iPhone via the app.

Interested in OnStar RemoteLink?
If you already have an active OnStar account for your vehicle, simply download and install the OnStar RemoteLink app from the App Store. When you launch the app for the first time, enter your existing OnStar username and password or your OnStar account number and ZIP code. A connection between your vehicle and iPhone will be established, and connection details will remain saved within your phone. If you own multiple GM cars, the app can manage up to four separate vehicles simultaneously, and each can have its own nickname for easy reference.

Tap the Dashboard button to access vehicle diagnostics, such as the car’s tire pressure. To remotely lock or unlock the car’s doors, or turn on the ignition, tap the Remote button, and then tap the Lock, Unlock, Remote Start, Cancel Start, Horn & Lights, or Stop Horn & Light button. When the Remote Start feature is activated, the vehicle’s doors will lock and the car will idol for 10 minutes before shutting off automatically, unless the driver enters the vehicle or retaps the Remote Start button on the iPhone.

GM’s goal to create “connected cars” has become a reality, and with each model year, new technological advancements are introduced that include innovative ways for drivers to interact with their vehicles. To learn more about OnStar RemoteLink please visit Heiser Chevrolet Cadillac at 2620 West Washington Street in West Bend or contact the dealership at (262) 438-1000.

Heiser Chevrolet Cadillac Sneak Peek: Introducing the 2015 ATS Coupe

Cadillac recently introduced the all-new 2015 ATS Coupe, a stunning addition to the award-winning ATS product line. Designed to be lighter, more agile and more engaging than its competitors, it extends Cadillac’s product-driven growth and the brand’s tradition of dynamic luxury Coupes.

Cadillac’s first-ever compact luxury Coupe offers drivers the choice of rear-wheel drive or all-wheel drive, and the power from a 2.0L turbocharged four-cylinder or a 3.6L six-cylinder. In all combinations, ATS Coupe takes advantage of its lightweight and strong structure to deliver exhilarating performance with efficiency.

Greater torque means greater pulling power, for a greater feeling of responsiveness at low speeds, and helps the ATS Coupe achieve an estimated 0-60 time of 5.6 seconds.

Design details:
The 2015 ATS Coupe rides on the same 109.3-inch wheelbase as the sedan, but features its own bodywork. The roof, doors, rear fenders and trunk lid are unique to the Coupe, along with a specific front fascia and front fenders that accommodate a wider track than the sedan. It is also the first production model to wear Cadillac’s revised crest.

Bold lighting elements are a Cadillac signature feature and the ATS Coupe advances that tradition with available LED, headlamps with Adaptive Forward Lighting. Illuminating outside door handles on Performance and Premium collections lend technologically advanced style and function to the distinctive Coupe. All models feature LED taillamps and rear-center stop lamp.

Available interior features include:

  • Bluetooth phone and audio connectivity with natural voice recognition.
  • OnStar 4G LTE connectivity with built-in Wi-Fi hotspot.
  • USB, auxiliary and SD memory card ports.
  • Test-to-voice that converts incoming messages to speech and reads them over the audio system, helping keep the driver’s hands on the wheel.
  •  SiriusXM Satellite Radio with three-month trial subscription.
  • Reconfigurable 5.7-inch, three-window instrument panel cluster display.
  • Full-color reconfigurable head-up display.


A Bose ® premium audio system with Active Noise Cancelation technology is standard on all models and includes electronic sound enhancement on models equipped with the available premium surround sound audio system. Exclusive to ATS Coupe and differing from other manufacturers’ systems that pipe recorded engine sounds through the audio system; Cadillac’s system enhances only the car’s authentic powertrain sounds to enhance the performance experience.

The 12-speaker surround sound upgrade is available on Standard and Luxury, and it is included with Performance and Premium collections. It includes Bose Audio Pilot, which continuously monitors ambient sounds and adjusts the music volume and program content to make the most of the listening experience.
Additionally, a navigation system is available on Luxury and Performance collections, and it is standard with the Premium Collection.

An eight-inch LCD multi-touch sensitive screen, integrated into the top of the central instrument panel and featuring a motorized, fully capacitive faceplate at the bottom is at the heart of the dash. CUE’s vibrant liquid crystal display resembles a smartphone screen with large, easy-to-target icons to execute commands.

OnStar 4G LTE connectivity, featuring a new built-in Wi-Fi hotspot that can connect up to seven devices at once is also a highlight

Advanced safety features:
Cadillac provides available advanced safety based on Cadillac’s “control and alert” strategy in the new ATS Coupe. Employing up to two cameras, eight ultrasonic sensors and six radar signals, the safety equipment further help to prevent crashes.

Aiding driver vision and awareness of road hazards help the driver avert potential crashes. In certain situations, Cadillac’s advanced crash-avoidance systems, such as automatic braking, can pre-fill and automatically apply braking in response to potential hazards. Among the most sophisticated of the features is Front and Rear Automatic Braking. It relies on radar, camera and ultrasonic technology to help the driver prevent front and rear low-speed collisions via a progression of alerts that extend to complete braking, if necessary.

The new ATS will be available at Heiser Chevrolet Cadillac of West Bend this summer. Cadillac fans that are interested in learning more about full Cadillac line-up can visit the dealership at 2620 West Washington Street or contact the dealership at (262) 438-1000.


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