Heiser Toyota Scion's December Newsletter
A Holiday Message from Mary Ann.
As the year comes to a close, the Heiser Automotive Group would like to thank our customers for choosing Heiser for their automotive sales and service needs in 2013. We strive to make customer service the top priority for each of our employees. With your support, they were able to deliver on the promise that “Anything’s Possible” at the Heiser dealerships.
Another resolution: to grow with our community, was met in 2013 Heiser successfully partnered with local groups, like Rawhide, Autism Speaks, our neighborhood schools and their sports teams to help them reach their goals. Understanding the value of volunteerism and the financial needs of many outreach efforts underscores the leadership in each of our five Southeast Wisconsin dealerships.
In 2014 we look forward to celebrating our 97th year! Heiser dealerships will continue to carry the large selection Milwaukee expects, at prices that will knock your socks off! In addition, watch for some new tools to help make managing your automotive needs easier.
Heiser wishes you all the very best for this holiday season and we look forward to seeing you in 2014.
Warmest Wishes,
Mary Ann
A Heiser Toyota Exclusive: Dynamic Radar Cruise Control (DRCC) is the Future of Cruise Control.

Don’t you hate when you’ve just set your cruise control on the highway, and then someone pulls in front of you, forcing you to adjust your speed? While cruise control helps give your foot a break, it doesn’t account for the ebb and flow of normal traffic. Seldom is there a road where you can let your cruise control take over for miles and miles on end.
This is the type of situation when Toyota’s available Dynamic Radar Cruise Control (DRCC) -- can give you a little less to do and a lot less to worry about.
How The Technology Works:
DRCC automatically adjusts your Toyota’s speed in order to help maintain a safe following distance. It’s not magic. It works by using forward-sensing radar technology installed behind the grille of your Toyota. The radar detects the speed and distance of the vehicle ahead of you and adjusts speed accordingly.
DRCC is similar to conventional cruise control, keeping your car at a preset speed. But DRCC can do more. It automatically adjusts speed to keep a safe distance between vehicles in the same lane.
If the lead vehicle slows down, the system can slow your vehicle to help maintain a preset following distance. Then, when the road is clear, the system will accelerate your vehicle back to the original cruising speed.
The Future, Today:
DRCC can be used with Toyota’s Pre-Collision System (PCS, available in select Toyota vehicles) to help reduce the severity of a front-end collision. Based on the vehicle’s closing speed to a potential impact, a warning light, a warning display and a buzzer will automatically alert the driver that evasive action or braking is needed.
If a front-end collision is unavoidable, PCS automatically retracts the driver and front passenger-side seatbelts and preps Brake Assist (BA) for increased braking power the moment you step on the brake pedal.
If you don’t apply the brakes, the system automatically applies maximum braking power for you prior to impact.
If no impact occurs, both seatbelts and BA return to their normal pre-collision state after you stop your vehicle and put it in Park.
Toyota is working to help enhance road trip safety. Look for Dynamic Radar Cruise Control and the Pre-Collision System on select Toyota vehicles.
Learn More:
Heiser Toyota Scion Winter Tip: How To Jump Start A Battery

We hope during this cold Wisconsin Winter that there isn’t a time you try to start your vehicle…and nothing happens. But if it does, we want you to be prepared. In those situations, a dead or discharged battery is often the culprit. There are a couple of ways to check: If the starter clicks or makes no sound, and the headlights are dim or don’t turn on at all, chances are it’s the battery. Thankfully, jump-starting a vehicle is easy. All it takes is a set of jumper cables and another running vehicle, and you’ll be on your way.
Before you start there are a few things you should do before starting step 1:
Steps to Jump Start A Battery:
A Heiser Review Of The 2014 Toyota Camry
The Toyota Camry has been the best-selling passenger car in America for a few years. Why… because it’s the versatile and reliable sedan for the hardworking workers of Southeastern Wisconsin. If you are looking for a sedan that is not only safe, but fun & cost-efficient to drive, this is the car for you.
Safety & Technology- The Toyota Camry is one of the top mid-size sedans, with ten standard airbags plus top overall ratings from both U.S. safety agencies. There is Bluetooth connectivity is included in all trims—even the base model—and the screen-based Display Audio system, with Bluetooth audio streaming, USB connectivity, and iPod connectivity, is now included even in the base Camry L. A navigation system with voice recognition is also available, as is a high-end JBL sound system, with HD Radio and satellite radio. And through Toyota's advanced Entune system—also available—you can tap into Pandora streaming audio through your smartphone, as well as a suite of connected services. For 2014, the SE Sport trim–essentially a value package–has been brought back for the four-cylinder model. It comes standard with the 18-inch wheels, power driver's seat and moonroof.
Driving Comfort – The 2014 Camry rides and drives in a more refined, responsive way compared to any Camry you test-drove a few years ago, and the package and features have been much improved. Push the Camry hard into a corner and there's still a fair amount of body lean, as well as lots of roll; what has changed is that it deals with recoveries and transitions a bit better. Thanks to some very significant weight savings, the base four-cylinder Camry performs better than ever, while the V-6 fills a niche for those wanting a particularly strong, refined (yet still budget-priced) sedan.
Interior – The Camry's interior is one of its strong points. Thanks to a thinner front-seat design and new packaging, there's noticeably more back-seat space in these latest versions. Ride comfort is impressive, and trunk space is improved due to the boxier corners. Base front seats are a little disappointing, though, and we highly recommend the sporty SE model, in part, for its much better-bolstered seats.
Fuel Economy- Fuel economy has become a higher priority for mainstream shoppers today, and the Camry's engines range from fast and thirsty to smart and frugal. Last year brought a number of changes to the other four-cylinder and V-6 models (lighter weight, earlier torque-converter lockup) aimed at mileage improvements, and ratings went up to 25/35 mpg for four-cylinder models and 21/30 mpg for the V-6. The Hybrid is the leader in the lineup with its astounding 43 mpg city, 39 highway, according to the EPA. The latest Camry Hybrid includes a readout for real-time gas mileage, as well as a power-flow display. And as in the Prius, Toyota has added EV Mode and Eco Mode to the Camry Hybrid. Under some situations, given proper charge, the lack of steep hills, and light throttle application, the Camry Hybrid can go about a half-mile or more on electricity alone.
As the year comes to a close, the Heiser Automotive Group would like to thank our customers for choosing Heiser for their automotive sales and service needs in 2013. We strive to make customer service the top priority for each of our employees. With your support, they were able to deliver on the promise that “Anything’s Possible” at the Heiser dealerships.

In 2014 we look forward to celebrating our 97th year! Heiser dealerships will continue to carry the large selection Milwaukee expects, at prices that will knock your socks off! In addition, watch for some new tools to help make managing your automotive needs easier.
Heiser wishes you all the very best for this holiday season and we look forward to seeing you in 2014.
Warmest Wishes,
Mary Ann
A Heiser Toyota Exclusive: Dynamic Radar Cruise Control (DRCC) is the Future of Cruise Control.

Don’t you hate when you’ve just set your cruise control on the highway, and then someone pulls in front of you, forcing you to adjust your speed? While cruise control helps give your foot a break, it doesn’t account for the ebb and flow of normal traffic. Seldom is there a road where you can let your cruise control take over for miles and miles on end.
This is the type of situation when Toyota’s available Dynamic Radar Cruise Control (DRCC) -- can give you a little less to do and a lot less to worry about.
How The Technology Works:
DRCC automatically adjusts your Toyota’s speed in order to help maintain a safe following distance. It’s not magic. It works by using forward-sensing radar technology installed behind the grille of your Toyota. The radar detects the speed and distance of the vehicle ahead of you and adjusts speed accordingly.
DRCC is similar to conventional cruise control, keeping your car at a preset speed. But DRCC can do more. It automatically adjusts speed to keep a safe distance between vehicles in the same lane.
If the lead vehicle slows down, the system can slow your vehicle to help maintain a preset following distance. Then, when the road is clear, the system will accelerate your vehicle back to the original cruising speed.
The Future, Today:
DRCC can be used with Toyota’s Pre-Collision System (PCS, available in select Toyota vehicles) to help reduce the severity of a front-end collision. Based on the vehicle’s closing speed to a potential impact, a warning light, a warning display and a buzzer will automatically alert the driver that evasive action or braking is needed.
If a front-end collision is unavoidable, PCS automatically retracts the driver and front passenger-side seatbelts and preps Brake Assist (BA) for increased braking power the moment you step on the brake pedal.
If you don’t apply the brakes, the system automatically applies maximum braking power for you prior to impact.
If no impact occurs, both seatbelts and BA return to their normal pre-collision state after you stop your vehicle and put it in Park.
Toyota is working to help enhance road trip safety. Look for Dynamic Radar Cruise Control and the Pre-Collision System on select Toyota vehicles.
Learn More:
Heiser Toyota Scion Winter Tip: How To Jump Start A Battery

We hope during this cold Wisconsin Winter that there isn’t a time you try to start your vehicle…and nothing happens. But if it does, we want you to be prepared. In those situations, a dead or discharged battery is often the culprit. There are a couple of ways to check: If the starter clicks or makes no sound, and the headlights are dim or don’t turn on at all, chances are it’s the battery. Thankfully, jump-starting a vehicle is easy. All it takes is a set of jumper cables and another running vehicle, and you’ll be on your way.
Before you start there are a few things you should do before starting step 1:
- Read the safety, jump-starting, and roadside emergency information in your owner’s manual
- Have your roadside assistance number handy
- Locate a pair of color-coded jumper cables and a wire brush for removing battery terminal corrosion
- Find each vehicle’s battery: They can be under the hood or in the trunk
- Remove any metal jewelry like rings or bracelets to avoid accidental shocks while working near the battery
- Don’t disconnect the disabled battery—it could damage the vehicle’s electrical system
Steps to Jump Start A Battery:
- Move the boosting vehicle close to, but not touching, the vehicle with the dead battery so the jumper cables can connect without being taut. Put both vehicles in Park or Neutral, turn off their ignitions, and set their parking brakes. Turn off or unplug all power-draining items: lights, electronic accessories, and portable devices plugged into auxiliary outlets.
- Open the hood or trunk and remove any battery terminal covers. If you see chalky corrosion on the terminals, remove it with a wire brush terminal cleaner.
- Clamp the red positive (+) cable onto the disabled vehicle’s red positive (+) battery terminal.
- Next, connect the other end of the red positive (+) cable to the booster vehicle's red positive (+) battery terminal.
- Now connect the black negative (-) clamp to the booster vehicle's black negative (-) battery terminal.
- Connect the other end of the black negative (-) cable to a large, unpainted metal surface in the disabled vehicle’s engine bay, away from the battery and the engine itself. Make sure the cables are clear of any moving parts
- After a final check, start the booster vehicle. Then try to start the disabled vehicle: Usually it will start right up, but it may need to charge for a few minutes before starting. Once it starts, allow both vehicles to run connected for about three minutes.
- Without turning off the jump-started vehicle’s engine, disconnect the cables in the reverse order that they were attached, and close the hoods/trunks.
- Allow the jump-started vehicle’s engine to run for several minutes. Depending on how discharged it is, the battery may not be able to start again under its own power, so keep it running until you reach your destination.
- Visit Heiser Toyota Scion as soon as possible to get the jump-started battery tested or replaced.
A Heiser Review Of The 2014 Toyota Camry

Safety & Technology- The Toyota Camry is one of the top mid-size sedans, with ten standard airbags plus top overall ratings from both U.S. safety agencies. There is Bluetooth connectivity is included in all trims—even the base model—and the screen-based Display Audio system, with Bluetooth audio streaming, USB connectivity, and iPod connectivity, is now included even in the base Camry L. A navigation system with voice recognition is also available, as is a high-end JBL sound system, with HD Radio and satellite radio. And through Toyota's advanced Entune system—also available—you can tap into Pandora streaming audio through your smartphone, as well as a suite of connected services. For 2014, the SE Sport trim–essentially a value package–has been brought back for the four-cylinder model. It comes standard with the 18-inch wheels, power driver's seat and moonroof.
Driving Comfort – The 2014 Camry rides and drives in a more refined, responsive way compared to any Camry you test-drove a few years ago, and the package and features have been much improved. Push the Camry hard into a corner and there's still a fair amount of body lean, as well as lots of roll; what has changed is that it deals with recoveries and transitions a bit better. Thanks to some very significant weight savings, the base four-cylinder Camry performs better than ever, while the V-6 fills a niche for those wanting a particularly strong, refined (yet still budget-priced) sedan.
Interior – The Camry's interior is one of its strong points. Thanks to a thinner front-seat design and new packaging, there's noticeably more back-seat space in these latest versions. Ride comfort is impressive, and trunk space is improved due to the boxier corners. Base front seats are a little disappointing, though, and we highly recommend the sporty SE model, in part, for its much better-bolstered seats.
Fuel Economy- Fuel economy has become a higher priority for mainstream shoppers today, and the Camry's engines range from fast and thirsty to smart and frugal. Last year brought a number of changes to the other four-cylinder and V-6 models (lighter weight, earlier torque-converter lockup) aimed at mileage improvements, and ratings went up to 25/35 mpg for four-cylinder models and 21/30 mpg for the V-6. The Hybrid is the leader in the lineup with its astounding 43 mpg city, 39 highway, according to the EPA. The latest Camry Hybrid includes a readout for real-time gas mileage, as well as a power-flow display. And as in the Prius, Toyota has added EV Mode and Eco Mode to the Camry Hybrid. Under some situations, given proper charge, the lack of steep hills, and light throttle application, the Camry Hybrid can go about a half-mile or more on electricity alone.
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