Heiser Toyota July 2013 Newsletter, (414) 357-2100
Samantha Delivers Service with a Smile!One of the things that make a company great is its people. This month, +Heiser Toyota is thrilled to highlight a Service Advisor that lights up the room with her smile and positive attitude: Samantha Jezwinski. Samantha is one of our most appreciated workers, and her reviews reflect it:
|Heiser Toyota Service Advisor: |
Samantha enjoys the direct contact she has with Heiser Toyota’s service customers. Many feel confident about the work we do because of the care she takes in explaining the recommended work. In the 5 months she has been in her position, Samantha has become a favorite and developed a regular base of returning customers.
Email Samantha: firstname.lastname@example.org
Toyota Boosts U.S.
Manufacturing Investment; Creates Jobs
+Toyota USA Motor
Engineering & Manufacturing North America, Inc. announced recently that its
engine and casting plants will invest a combined $200 million to boost machining
capacity and engine parts production for V6 engines. This represents Toyota’s
ninth manufacturing investment in North America over the past two years that
now totals more than $2 billion. The result of this new investment is
more than 4,000 new jobs solidifying Toyota’s commitment to designing,
developing and assembling vehicles in the region.
Toyota currently assembles 4-cylinder, V6 and V8 engines for eight of 12 Toyota vehicles assembled in North America. In addition, Toyota also provides cylinder heads and blocks to engine manufacturing facilities in Kentucky and West Virginia.
“Today’s investment of $200 million into three separate Toyota facilities demonstrates Toyota’s commitment to North America and our localization efforts,” said Osamu “Simon” Nagata, president and CEO of TEMA. ”Our commitment to our local communities where we produce engines, engine parts and vehicles has never been stronger thanks to our team members and their continued focus on safety, quality and continuous improvement.”
SpongeBob SquarePants-Inspired 2014 Toyota Highlander:
SpongeBob Concept Vehicle to Roll Out on Cross-Country Road Trip for 'Happy
+Nickelodeon and +TOYOTA are making this the best summer ever for SpongeBob fans with the creation of the first SpongeBob SquarePants-inspired vehicle. The SpongeBob 2014 Toyota Highlander will feature a custom SpongeBob-themed exterior and an interior design that captures all of the beloved character’s high-octane energy. The one-of-a-kind concept vehicle will hit the road this month for a “Happy Driving!” promotional tour throughout the U.S., bringing SpongeBob’s special brand of fun to seven locations across the country.
“We are pumped and honored to partner with Nickelodeon, and especially SpongeBob, to help launch the all-new 2014 Highlander. Like the Highlander, SpongeBob is family friendly and just plain fun – what more could you want in a family vehicle and cartoon?” said Jack Hollis, VP of marketing, Toyota Motor Sales, U.S.A., Inc.
As part of the “Happy Driving!” campaign, the SpongeBob Toyota Highlander will visit locations, including Nickelodeon Universe at Mall of America, Minneapolis, Minn. (Aug. 9-11) and the NASCAR Sprint Cup Series at Chicagoland Speedway, Chicago, Ill. (Sept. 15). These events will feature character meet-and-greets and photo opportunities, a prize wheel where kids and families can win exclusive SpongeBob Toyota Highlander branded premiums, airbrush tattoos and interactive areas where kids can create a fun SpongeBob GIF to share with friends online.
The SpongeBob Toyota Highlander summer-long promotion will also be supported online with a dedicated website and promoted through digital display advertising and social media. Now through November, fans can log onto www.nick.com/highlander to create their own design for the SpongeBob Toyota Highlander; download kits for family road trips that include SpongeBob branded printable games and coloring pages; watch special behind-the-scenes footage of the making of the SpongeBob Highlander; play SpongeBob online games; and enter the “SpongeBob Highlander” sweepstakes for a chance to win a Toyota Highlander. Additionally, fans can go to the Nickelodeon, SpongeBob and Patrick Facebook pages to see photos of the SpongeBob Highlander’s road trip and the intricate design details of the vehicle.
Donates $50,000 to Help Families Affected by Arizona Wildfire
Toyota is donating $50,000 to aid families affected by
the Yarnell Hills wildfire in Arizona.
The money, to be divided between the 100 Club of Arizona and the Yarnell
Community Center, will help families of the 19 firefighters who lost their
lives and families who lost their homes in the recent fire. Since 2001, Toyota and its North American
employees have donated nearly $15 million to charitable funds and vehicles, as
well as skill-based volunteerism of Toyota employees to support disaster relief
efforts across the United States.
Saves Trees…by the Billions
More than a decade ago, Toyota began using returnable containers for shipping parts and accessories. The environmental impact so far: saving 220 million pounds of wood and 145 million pounds of cardboard, the equivalent of 2.7 billion trees. It also adds up to $1 billion in cost savings for the company...and that’s no pulp fiction.
Toyota Help Provide “Voice” for Robot Astronaut Headed to Space: First ever Robot-Human Conversation Experiments in Space Planned for December
A 13.4-inch humanoid robot named Kirobo will soon travel to the International Space Station. The mission: to participate in the first robot-human conversation experiments in space. To prepare for the trip, the robot participated in zero-gravity and other safety tests. The training, Kirobo says, was tough.
Kirobo is one of two robots developed under the Kibo Robot Project, a collaborative research effort by various agencies. Toyota motor Corporation provided the voice-recognition software for the robots and plans to use what it learns from the project to improve the company’s partner robots and interactive conversation technology. And, perhaps the trip will help fulfill Kirobo’s dream, “to create a world where humans and robots can live together.”