Heiser Chevrolet Cadillac's July Newsletter, (262) 438-1000

Cesar Nunez:  A Salesperson Who Makes Car

Buying Fun!

This month we’re pleased to highlight an employee known for his positive attitude, work ethic, and caring nature. Cesar Nunez joined the  +Heiser Chevrolet Cadillac staff just recently yet has become one of the most respected members of our team.  He is truly a “fan favorite” of our West Bend-area customers too, as a recent reviewer illustrates:



Heiser Chevrolet's Employee of the Month:
Cesar Nunez

“The service I got from Cesar was outstanding. It’s not all about a sale; it’s putting the customer in the right vehicle, which he did! This was a busy day, yet Cesar stepped up to the challenge. He was working with multiple customers.  When my son and I left the dealership, we were very satisfied with his customer service. Thank you Cesar, I will always recommend this dealership!”

Cesar’s success is drawn from his passion to help others.  When asked to describe his job at Heiser, he summed it up as “Awesome and Fun!”  He likes interacting with people and “providing wheels to the great people of West Bend”. That uplifting attitude is evident in every customer interaction that he has. His clients feel at ease, just knowing he cares about their needs.

Cesar’s native home is the Dominican Republic.  While raised in the small town of Salcedo, he was inspired after an encounter with a Peace Corp. volunteer.  She convinced him to move to West Bend, Wisconsin in 1994!  Now settled for almost 20 years as a US citizen, he talks about how inspiring the welcoming interactions in the community still are for him.  He absolutely loves West Bend!  Cesar feels he owes his smooth transition most to his late friend, David Biskobing.  David became his mentor after his move, taking him under his wing.  For that kindness, Cesar is most grateful.

When not in the showroom, Cesar enjoys playing tennis, volleyball, and his guitar. In fact, he has five guitars which he employees while singing and playing for others.  You might say it’s another way he has found to give back to the community.  Thank you, Cesar!

Email Cesar: cnunez@heiser.com

 

 

+Chevrolet Cruze was #1 in Total Sales Last

 

Month!

The Chevrolet car volume leader from last month may surprise you.  Although the compact car segment remains one of the largest and most competitive, it was the Cruze that was NUMBER ONE in total vehicle sales for the month of June, with 32,871 vehicles sold.  This strong showing comes as no surprise since Cruze has:



The 2013 Chevrolet Cruze

·         The best highway mileage of ANY gas engine in America (42 mpg) with its Cruze Eco.

·         The best highway mileage of any non-hybrid (46 mpg) with its Cruze Clean Turbo Diesel.

·         10 standard air bags and a 5-star overall safety rating from the National highway Traffic Safety Administration.

To help continue the momentum, Heiser Chevrolet Cadillac recently introduced a very attractive lease program on the Cruze.  Consumers will appreciate the well-equipped models they can easily step into this month.  Two option packages are also available at a discount on Cruze:  The All-Star Package and the Sun/Sound/Sport Package.  These allow for additional savings while providing the most popular equipment.

American-Made Chevys are Top Picks during

the July Holiday

 

The +Chevrolet  Cruze LS, Traverse and Silverado Crew Cab were chosen recently as “Top Picks” this month, based on Consumer Reports’ recommended criteria.  All three scored well in testing, have average or better reliability in the Reports’ latest subscriber survey and performed well in

government or insurance industry safety tests.  The 4^th of July list focused on models made in the United States:  the Cruze LS is built in Lordstown, Ohio, while the Travers is built in Delta Township (Lansing), Michigan.  Silverado Crew Cab is built in Ft. Wayne, Indiana as well as Flint, Michigan.

In the small sedan category, the Cruze LS was chosen because of its controlled ride and easy handling.  The Traverse was featured in the SUV category for its improvements to the transmission, ride, smooth-and-refined 3.6-liter V-6 and easy handling.  In the full-size pickup category, the Silverado Crew Cab prevailed because of its ride quality, interior spaciousness and fit and finish.

+Chevrolet Signs On With +U.S. Soccer 

Chevrolet has been busier on the soccer field than just about any auto brand lately.  In addition to having a multi-year deal with super-team Manchester United that will ultimately result in the Chevy bowtie being emblazoned on team jerseys, the GM division also recently signed a deal with reigning MLS Cup champs, AEG’s Los Angeles Galaxy.

The company has also signed up with the United Sates Soccer Federation for a 3-year sponsorship deal that makes Chevrolet the Official Partner of U.S. Soccer.  The organization is the governing body for a lot of soccer programs in the U.S., and manages such global teams as the U.S. National Men’s and Women’s Teams, youth National Teams, Mena’s and Women’s Olympic teams and the Development Academy. 

Chevy, which sponsors the One World Futbol Project, also has its name on another global cause initiative, Chevy Youth Soccer—which involves close to 1,000 dealers and 850,000 youth throughout the U.S.  The One World Futbol project distributes nearly indestructible football to around 1 ½ million youth in war zones, refugee camps, disaster areas, and underprivileged communities. 

Soccer probably will supersede MLB and MFL if the benchmark ESPN Sports Poll is accurate.  The poll last year said soccer is America’s second-most-popular sport after the NFL for those ages 12-24.  It is also the favorite sport of the fastest-growing demographic in the U.S.—Hispanics.