2014 Chevrolet Silverado: Now at Heiser Chevrolet & Heiser Chevrolet Cadillac

2013 Chevrolet Truck Parade for the All-New 2014 Chevrolet Silverado
West Allis & West Bend, Wisconsin, June 24, 2013 – New from hood to hitch, the 2014 +Chevrolet Silverado 1500 is engineered to be stronger, smarter and more capable than ever before for #Milwaukee area drivers.

Among the hundreds of improvements, large and small, are:

-A trio of all-new EcoTec3 engines, a V-6 and two V-8s
-A stronger, quieter and more comfortable cab
-A refined new interior with features and connectivity tailored to the needs of truck customers
-Revised steering, suspension and brakes for improved ride and handling
-Ingenious solutions for managing cargo in the bed

Base prices for the Silverado 1500 – regular cab, double cab, and crew cab – carry over from 2013. Milwaukee area buyers of all 2014 Silverado 1500s also will receive a standard scheduled maintenance program for two years or 24,000 miles, whichever comes first.

Silverado crew cabs with the available 5.3L EcoTec3 V-8 arrived at Chevrolet dealers in May. The manufacturer’s suggested retail prices for crew cabs start at $32,710, including a $995 destination freight charge – the same as the 2013 model.

The crew cab will be joined this summer by a regular cab model and a new double cab Silverado, which replaces the extended cab. Also available this summer will be an all-new EcoTec3 V-6 with the most torque and highest towing rating of any standard V-6.

Coming later in 2013 are an all-new 6.2L EcoTec3 V-8, engineered to raise the bar for premium truck engines, and the High Country, a rugged, luxurious Silverado tailored to the growing market for high-end pickups.

Milwaukee area truck customers are among the most discerning and demanding in the business,” said Brian Crandall, General Manager of +Heiser Chevrolet . “They work their trucks hard, they have tough tasks to do, and they expect their trucks to do them, without complaint.”

Silverado’s innovative technology is tailored to the way Milwaukee area customers use full-size pickups, providing the power, efficiency, refinement and dependability they expect from their trucks.

Examples include:

-EcoTec3 engines that provide class-leading V-8 fuel efficiency and towing capability, without the cost and complexity of turbocharging
-High-strength steel that makes the frames and cabs stronger and lighter, yet can take the pounding of towing, hauling and off-road operation, year after year
-The strategic use of aluminum alloys to reduce the weight of engines, front suspension components, hoods and other parts
-New interiors featuring ample storage, multiple power and USB connections and available high-wear cloth for bench or bucket seats
-Chevrolet #MyLink, which provides powerful connectivity for work or family with simple, intuitive controls

Now available at +Heiser Chevrolet  &  +Heiser Chevrolet Cadillac the all-new 2014 Silverado (http://media.gm.com/media/us/en/chevrolet/vehicles/silver...) offers Milwaukee area customers many choices, in the form of seven models. The 2014 Silverado 1500 will be available in seven distinct trim levels. Two work trucks will be available, a 1WT and 2WT, with the 2WT adding features such as chrome bumpers, high-wear cloth seats and Chevrolet MyLink with a 4.2-inch color touch screen.

Silverado LT and LTZ models provide additional features, such as an 8-inch color touch radio and trailering package on the LT, and a standard 5.3L EcoTec3 V-8, leather seating, and dual-zone climate control on the LTZ. Z71 models with enhanced off-road capability are available in both LT and LTZ trim levels. The Silverado High Country gives Chevrolet a fresh new entry in the fast-growing premium pickup segment.

2014 Silverado 1500 at a glance
EcoTec3 engines:
Silverado 1500 will offer three all-new EcoTec3 engines – a 4.3L V-6 SAE-certified at 285 horsepower (212 kW) and 305 lb.-ft. of torque (413 Nm), a 5.3L V-8 certified at 355 horsepower (250 kW) and 383 lb.-ft. of torque (519 Nm), and later this year, a new 6.2L V-8.

All three EcoTec3 engines feature direct fuel injection, Active Fuel Management (cylinder deactivation) and continuously variable valve timing, a combination not found in competitive trucks. The engines also use a compact overhead-valve design and weight-saving components such as aluminum blocks and cylinder heads, to reduce mass, for additional energy savings.

All three provide the proven power, torque and dependability of a large-displacement engine, seamlessly switching to four-cylinder mode to save fuel during light-load driving. The 5.3L V-8 has EPA–estimated fuel economy of up to 23 mpg highway (2WD models), the best of any V-8 pickup, and better than Ford EcoBoost V-6.

Silverados equipped with the 4.3L V-6 will have towing ratings up to 7,200 pounds, the highest for any base V-6 in the segment. Silverados equipped with the 5.3L V-8 and the max towing package, available later this year, will have towing ratings of up to 11,500 pounds, which is more than any light-duty pickup currently on the market.

Visit Heiser Chevrolet's Website: http://www.heiserchevrolet.com
Visit Heiser Chevrolet Cadillac's Website: http://www.heiserchevroletcadillac.com


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