Detroit- The all-new Cadillac ATS was chosen 2013 North American Car of the Year at International Auto Show. The panel of 49 U.S and Canadian auto writers, editors and broadcasters favored the sporty luxury compact sedan for the trophy because of its style and an innovative design that cut weight, allowing higher mileage ratings. It topped a list of dozens of 2013 models from all makers, including competitors from Honda and Mazda.
ATS represents a first-time win for Cadillac over the 20 years of the coveted award, delivering a newfound sense of confidence for the brand. “This is a very meaningful honor for the entire Cadillac team, especially the men and women who build the ATS in Lansing, Michigan and our dedicated and talented designers and engineers,” BobFerguson, GM vice president, global Cadillac, said in a statement. “When you consider Cadillac’s effort to reestablish itself as the ‘standard of the world,’ this is the moment,” he explained.
Rick Nelson, General Manager of +Heiser Chevrolet Cadillac of West Bent agreed, citing the grueling shoot-out among the competitive contenders for the award. “This proud day for Cadillac represents an important step in gaining credibility with third party endorsements for their vehicles,” he said. “Those consumers who held off buying but are now ready to replace their old cars for a shiny new model will have plenty of ATS models to view at our new facility off Highway 33 in West Bend,” he added.About Heiser Chevrolet Cadillac:
Heiser Chevrolet Cadillac is part of the Heiser Automotive Group, established in 1918 in Milwaukee. Its recent growth shows a dedication to the West Bend community. The motto “Anything is Possible”, represents the way they do business every day. Visit them at heiserchevroletcadillac.com for more details.