Cadillac ATS luxury sedan named 2013 Car of the Year: Heiser Chevrolet Cadillac celebrates
Detroit- The all-new Cadillac ATS was
chosen 2013 North American Car of the Year at International Auto Show. The panel of 49 U.S and Canadian auto
writers, editors and broadcasters favored the sporty luxury compact sedan for
the trophy because of its style and an innovative design that cut weight,
allowing higher mileage ratings. It
topped a list of dozens of 2013 models from all makers, including competitors
from Honda and Mazda.
ATS
represents a first-time win for Cadillac over the 20 years of the coveted
award, delivering a newfound sense of confidence for the brand. “This is a very meaningful honor for the
entire Cadillac team, especially the men and women who build the ATS in
Lansing, Michigan and our dedicated and talented designers and engineers,” BobFerguson, GM vice president, global Cadillac, said in a statement. “When you consider Cadillac’s effort to
reestablish itself as the ‘standard of the world,’ this is the moment,” he
explained.
Rick
Nelson, General Manager of +Heiser Chevrolet Cadillac of West Bent agreed,
citing the grueling shoot-out among the competitive contenders for the
award. “This proud day for Cadillac
represents an important step in gaining credibility with third party endorsements
for their vehicles,” he said. “Those consumers
who held off buying but are now ready to replace their old cars for a shiny new
model will have plenty of ATS models to view at our new facility off Highway 33
in West Bend,” he added.
About
Heiser Chevrolet Cadillac:
Heiser Chevrolet
Cadillac is part of the Heiser Automotive Group, established in 1918 in
Milwaukee. Its recent growth shows a dedication to the West Bend community. The motto “Anything is Possible”, represents
the way they do business every day.
Visit them at heiserchevroletcadillac.com for more details.
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