The Tundra is making history in the Toyota Endeavour Project

The Toyota Tundra has joined the battle amongst full-size pickup trucks with Ford, Chevy and Ram. The truck battle is as close to a “blood sport” as the auto industry has, but now Toyota may just get the last laugh in the tonnage towing race. In what should prove to be the shining moment for Toyota publicity, a showroom-stock 2012 Toyota Tundra will tow the space shuttle Endeavour to its final resting place at the California Science Center this month.
The 2012 Toyota Tundra will tow the 300,000 pound Endeavour a quarter mile at a time using a specially designed rig. Endeavour will be towed a total of 12 miles from Los Angeles International Airport to the museum on October 13, and the Tundra will hitch up to the shuttle for the last quarter mile of the trip. The towing rig was made specifically for this event, allowing the full-size Tundra to pull almost 30 times its regular towing capacity. Toyota says that the truck used to tow Endeavour will be a stock V8 Tundra with no enhancements or modifications.
Ed Laukes, Toyota Motor Sales Vice President of Marketing Communications recently stated, “The tow program was developed in partnership with Saatchi & Saatchi LA (SSLA), the agency of record for Toyota Motor Sales, and the Science Center, and serves as a unique way to demonstrate Tundra's capabilities and towing capacity. In collaboration with SSLA and Science Center, Toyota Motor Sales has developed a host of online resources and activities that provide behind-the-scenes videos, photos, activities for children and information about the Tundra Endeavour Project and can be found at
The Endeavour exhibit opens at the California Science Center on October 30, joining other airplanes and spacecraft including the capsule from the Gemini 11 mission. The Tundra that tows the shuttle will remain on display at the museum too.
Heiser Toyota is excited for the Tundra to be a part of this exciting event. To test drive a stock V8 Tundra such as the one being used in the Toyota Endeavour Project please visit our website  For updates on the Tundra Endeavour Project, please “like” Heiser Toyota on Facebook:


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