West Bend, Wis. — Heiser Chevrolet Cadillac is proud to announce the completion of their newly renovated dealership on West Washington Street in West Bend. The grand opening begins this weekend, when customers can receive a family overnight stay at nearby Blue Harbor Resort water park with every new vehicle purchase. The celebration of Heiser “growing with the community” will continue throughout the fall when they will offer special pricing and incentives to thank their customers for the support and patience they have shown throughout the renovation.
Heiser’s new 31,000 square foot complex features a GM-approved design and includes energy efficient and recycled content using regionally-manufactured materials. The 6,500 square foot vehicle showroom contains many “green” features. 16 service and two quick-lube bays, expanded waiting room and large parking lot were designed to accommodate customers with the highest excellence in service. Comfort and convenience amenities include free WiFi, televisions, and multiple customer lounge areas with free coffee and cappuccino.
“Our mission is to see every customer satisfied,” said Mary Ann Scaffidi, one of the Heiser family owners. “Our goal is to be the number one destination for auto shoppers in West Bend. It’s a commitment we can only achieve by offering the very best customer experience. Our new facility will certainly help take us in that direction,” Scaffidi added.
The expansion of the Chevrolet Cadillac store will lead to the hiring of additional personnel, something Heiser is committed to accomplishing. The investment in the building is just the first step in their commitment to the West Bend community. Local contractors and construction workers were employed over the six-month renovation. Now, Heiser is staffing up to better serve customers in both the sales and service areas.
“This location is ideal,” said General Manager, Rick Nelson. “We’re right off Highway 33, next to Applebee’s and Pick ‘n Save. Shoppers can bring in their vehicle for an oil change, while they grab a bite to eat or do their grocery shopping. We’re doing everything we can to make things more convenient for them,” Nelson added.
About Heiser Automotive Group
Heiser Automotive Group is Wisconsin’s longest and most successfully-established automobile dealership group. It owns and operates 5 automotive dealerships and 2 body shops in southeastern Wisconsin, including another Chevrolet facility with body shop in West Allis, a Ford-Lincoln facility in Glendale, a Toyota-Scion facility off Highway 45 at Good Hope and the new Quick Motors used car facility with 76th Street Body shop in Milwaukee. They are centrally-located, fast-growing and long-time job providers in the community.