Ford, the first automotive company to partner with General Mills on its Box Tops Education initiative, kicked off a two-month program on October 3rd, which aims to generate $1 million in support for schools throughout the U.S.
"Our dealership has participated in programs like drive one 4 UR school which have garnered more popularity year after year," said Chris Meyer Heiser Ford Lincoln General Manager. "With Box Tops for Education we have opportunity to help even more kids in out community than ever before."
"Since the company started, Ford has always looked for ways to support our country's young people and their education," said Jim Farley, Group Vice President, Global marketing and sales, services. “We are delighted to be the first automotive company to partner with General Mills on Box Tops for Education because it provides us as a unique way to reach and help students across the whole country."
Ford has taken General Mills' consumer fundraising efforts and evolved it so Ford vehicle owners and shoppers can now easily participate and generate funds to support their local schools. Starting October 3rd, participants can earn and collect box tops for there local schools in three new ways. They can request a brochure from the official Ford/BTFE program website at www.FordDrivesBoxTops.com; watch product videos on the program website; or purchase a ford vehicle at Heiser Ford Lincoln, during October and November.
"The partnership with Ford is a major step for Box Tops for Education as we continue to offer new ways to activate the program beyond the packaged goods category," said Mark Addicks, Senior Vice President and Chief marketing for General Mills. "Ford's involvement in the program will allow us to drive needed revenue for schools across the country in a very interactive way with one of Americas most storied brands."
During the two-month "Ford Drives Box Top" Sweepstakes, Ford will provide sweepstakes winners with eBoxTops, which will be automatically credited to the school of there choice. Five 10,000 Box Top prizes worth $1000.00 and one 20,000 Box Top prizes worth $20,000 will be given to the BTFE- eligible school of the winner's choice at the end of the sweepstakes. Schools can use money in anyway choose.
FILLING A VITAL NEED:
As schools struggle to find funding, local communities are turning to corporate programs such Box Top for Education and Ford's Drive One 4 UR School program to fill budget gaps.
Through the first nine months of this year alone, Ford has donated $1.8 million to U.S schools through its Ford's Drive One 4 UR School program, with student test-drives sky rocketing more than 600 percent. During the first four years of the program combined, the program generated $5.5 million.
FORD AND EDUCATION:
Supporting education has been a key tenant of Ford since the company's inception. Through its history, Ford has created a variety of programs dedicated to improving schools in communities across America, donating more than $100 million to education in just the past 15 years.
The Drive One 4 UR School program was developed as a fun, engaging way to help high schools raise money to support their sports and extracurricular activates. Ford and Lincoln Dealerships partner with local High Schools to conduct test-drive fund raising events. For every valid Test-drive completed, Ford Motor Company will donate $20.00 to the participating high school, up to $6,000. Since the program's inception in 2007, more than $7 million in funds have been donated to high schools nationwide.
The Ford Motor Company Fund and community services program works with community partners to advance driving safety, education and America heritage and Community life. The fund has been in operation for more than 60 years, and in 2010, nearly $19 million in donations were contributed to education materials, customized in-school events and an interactive web site.
ABOUT BOX TOPS EDUCATION:
General Mills' Box Tops for Education program offers families easy, everyday ways to earn cash for their designated school. The program started in 1996 and over the past 15 years, more than 90,000 schools have earned over $400 million through Box Tops for Education, including more than $59 million last year.
eBoxTops are electronic credits that are made directly to the BTFE-eligible school by General Mills, equivalent to 10 cents for each eBoxTops credit. Schools can earn up to $60,000 per year, up to $20,000 respectively from the clip, Box Tops Marketplace, and Reading Room program components, to spend on things they need most. For additional information check out http://www.btfe.com/
Thank you for helping us prove “Anything’s Possible” in Southeastern Wisconsin.
Mary Ann Scaffidi