Heiser Automotive Group is one of Wisconsin’s longest and most successful established automobile dealership groups. They have new vehicle franchises for Ford, Lincoln Mercury, Toyota, Scion, Chevrolet, and Cadillac.
The Heiser organization was co-founded in 1918 by Walter Heiser. The original dwelling, located on 7th and Wisconsin Avenues, sold Model T Fords for $345. People traded in their carriages, wagons, even horses towards the purchase of their first car.
Heiser earned a reputation of integrity during the post-war vehicle shortage. Heiser maintained a strict “first come, first served” delivery list, which was not easy to adhere to. When mass production resumed and vehicles were plentiful, customers remained loyal. Also, during the three years before World War I, Heiser was responsible for one quarter of Milwaukee Ford Sales.
Here is a brief time line of Heiser’s history:
Pre-1917: Walter M. Heiser was employed by Ford Motor Company at the factory showroom located on the corner of Prospect Avenue and Kenilworth Avenue, on Milwaukee’s East Side (Now UWM.s housing for graduate students).
March 1917: Mr. Heiser and Mr. Knetter established Knetter-Heiser Ford, on State Street, between Milwaukee Street and Broadway Street. A short time after, they moved the dealership to 51st Street and Lisbon Avenue, on Milwaukee’s West Side.
1932: The dealership moved briefly to Lisbon Avenue before settling in 1932 on North and Prospect Avenue after Mr. Heiser bought out Mr. Knetter’s interest in the dealership. The dealership remained at this intersection for seventy years.
1938: Mr. Walter Andrews came on with Heiser as the General Manager, and was a key to their continued success.
1973: Walter Heiser Retired. Scaffidi, who was then the Used Car Manager, purchased the company’s stock with the help of the Office Manager, the late Milton Berdelman, and the Sales Manager and son of the founder, William Heiser.
1977: Heiser bought Galls Lincoln-Mercury in Menomonee Falls. It was unusual for Ford Motor Company to allow one dealer to have two franchises in the same city, but Scaffidi persisted, and it paid off.
1980: Several years after buying Galls Lincoln-Mercury, Heiser opened a Toyota Dealership in Thiensville. After McBain Lincoln-Mercury went out of business, the Heiser Company bought the building and moved their Lincoln-Mercury dealership from Menomonee Falls to North 76th Street. They proceeded to build a new building to house the Toyota dealership on 76th Street.
1986: Heiser purchased an additional Ford franchise and built Northpoint Ford on 76th Street. Heiser Toyota also moved from Thiensville to 7800N. 76th Street.
1990: Heiser purchased Selig Chevrolet in West Allis.
2002: Heiser Ford built a new building and moved to Silver Spring and Green Bay.
2003: Heiser Ford moved from Prospect & North Ave. and relocated at 1700 W. Silver Spring Drive in Glendale.
2005: Heiser purchased Heiser Chevrolet Cadillac in West Bend.
2006: Heiser Toyota moved to 11301 W. Metro Blvd. Milwaukee, WI
2007: Heiser Lincoln Mercury merged with Heiser Ford to form Heiser Ford Lincoln Mercury.
2008: Northpoint Ford moved into the old Heiser Toyota building on 76th Street and the Corporate and Central Offices relocated to Heiser Ford.
Heiser strives to focus on keeping long-term relationships with all customers, not just one-time transactions. At Heiser, we are strong believers in the fact that trust is built on performance. That is exactly what Heiser is working on in different departments of the dealership. All customers should be treated with integrity and care; Heiser makes a point to show that customers matter and is trying to improve even more in this area. Customer retention has become one of Heiser’s main focuses.
Every day the car trade changes and Heiser is prepared to change with the current, to satisfy all customer needs. In the future, Heiser plans on focusing on keeping long-term relationships, building a trustful relationship with our customers, and being able to change accordingly to satisfy customers.
I hope you enjoyed reading about our rich history.
you a GM Preferred Owner Car holder?Well,
if you’ve just had points added to your card, now is the time to make Heiser
yourTop-Off Headquarters.For a
limited-time, you’llget ADDITIONAL
dollars, but only from Heiser!When you
purchase your next new Chevrolet or Cadillac vehicle by March 3rd,
2014, Heiser will give you 250 top-off
dollars too. It’s no wonder why people are raving about Heiser!
I invite you to schedule your test drive today. When you do, you will see there’s a reason
Heiser has been in business nearly 100 years. We know getting the best value for your money
is what matters.
today!I look forward to welcoming you
back to our dealership.
regards, Mary Ann
*Cannot be combined
with another offer.See dealer for
details.Customer must be enrolled in
the no-cost Preferred Owner program to receive $250 in Preferred Owner
Points.Points cannot be used for the
purchase earning this bonus.Offer good
on new vehicles only.
As the NFL resumes operations & the Packers start their training camp, Super Bowl Champion Bryan Bulaga is returning to the Heiser Automotive Group team. Heiser Automotive Group is proud of their partner Bryan Bulaga and his starting of his 2nd season with the Green Bay Packers. Bulaga has had a historic rookie year. On January 6, 2010, Bulaga released a statement about his intentions to skip his final season of eligibility entering the 2010 NFL Draft. With the 23rd pick in the 2010 NFL Draft, the Green Bay Packers selected Bulaga. Bulaga joins Marmion Academy Alum and San Diego Chargers OLB Larry English as the second first round draft pick from the Suburban Christian Conference in two back to back years. As part of the Heiser Team, Bryan has made a significant impact in helping prove, “Anything’s Possible.” During the first press conference Bryanannounced his triumphant beginning with Heiser. Bryan stated when asked what he plans to bring to the Heiser Automotive Group, “at first…
4th of July message from Mary Ann
The entire +Heiser Automotive Group wishes your family a fun-filled and safe holiday. The 4th of July is a great day to celebrate with the community and honor that Anything’s Possible spirit our country represents. I’m particularly proud of our staff at the Heiser dealerships and have extended the Friday holiday off to both sales and service personnel.
My hope is you will take the time to relax and mark the midway point in our summer. If Heiser can help with your vehicle needs in any way, our sales department will be open from 9 a.m.-5 p.m. on Saturday the 5th. Service departments remain closed until the Monday following the holiday. A visit to heiser.com can provide additional information on our plan for a Star-Spangled Sale-a-Bration! Check it out.
Mary Ann Scaffidi Family-owner, Heiser Automotive Group
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