Heiser Automotive Group is one of Wisconsin’s longest and most successful established automobile dealership groups. They have new vehicle franchises for Ford, Lincoln Mercury, Toyota, Scion, Chevrolet, and Cadillac.
The Heiser organization was co-founded in 1918 by Walter Heiser. The original dwelling, located on 7th and Wisconsin Avenues, sold Model T Fords for $345. People traded in their carriages, wagons, even horses towards the purchase of their first car.
Heiser earned a reputation of integrity during the post-war vehicle shortage. Heiser maintained a strict “first come, first served” delivery list, which was not easy to adhere to. When mass production resumed and vehicles were plentiful, customers remained loyal. Also, during the three years before World War I, Heiser was responsible for one quarter of Milwaukee Ford Sales.
Here is a brief time line of Heiser’s history:
Pre-1917: Walter M. Heiser was employed by Ford Motor Company at the factory showroom located on the corner of Prospect Avenue and Kenilworth Avenue, on Milwaukee’s East Side (Now UWM.s housing for graduate students).
March 1917: Mr. Heiser and Mr. Knetter established Knetter-Heiser Ford, on State Street, between Milwaukee Street and Broadway Street. A short time after, they moved the dealership to 51st Street and Lisbon Avenue, on Milwaukee’s West Side.
1932: The dealership moved briefly to Lisbon Avenue before settling in 1932 on North and Prospect Avenue after Mr. Heiser bought out Mr. Knetter’s interest in the dealership. The dealership remained at this intersection for seventy years.
1938: Mr. Walter Andrews came on with Heiser as the General Manager, and was a key to their continued success.
1973: Walter Heiser Retired. Scaffidi, who was then the Used Car Manager, purchased the company’s stock with the help of the Office Manager, the late Milton Berdelman, and the Sales Manager and son of the founder, William Heiser.
1977: Heiser bought Galls Lincoln-Mercury in Menomonee Falls. It was unusual for Ford Motor Company to allow one dealer to have two franchises in the same city, but Scaffidi persisted, and it paid off.
1980: Several years after buying Galls Lincoln-Mercury, Heiser opened a Toyota Dealership in Thiensville. After McBain Lincoln-Mercury went out of business, the Heiser Company bought the building and moved their Lincoln-Mercury dealership from Menomonee Falls to North 76th Street. They proceeded to build a new building to house the Toyota dealership on 76th Street.
1986: Heiser purchased an additional Ford franchise and built Northpoint Ford on 76th Street. Heiser Toyota also moved from Thiensville to 7800N. 76th Street.
1990: Heiser purchased Selig Chevrolet in West Allis.
2002: Heiser Ford built a new building and moved to Silver Spring and Green Bay.
2003: Heiser Ford moved from Prospect & North Ave. and relocated at 1700 W. Silver Spring Drive in Glendale.
2005: Heiser purchased Heiser Chevrolet Cadillac in West Bend.
2006: Heiser Toyota moved to 11301 W. Metro Blvd. Milwaukee, WI
2007: Heiser Lincoln Mercury merged with Heiser Ford to form Heiser Ford Lincoln Mercury.
2008: Northpoint Ford moved into the old Heiser Toyota building on 76th Street and the Corporate and Central Offices relocated to Heiser Ford.
Heiser strives to focus on keeping long-term relationships with all customers, not just one-time transactions. At Heiser, we are strong believers in the fact that trust is built on performance. That is exactly what Heiser is working on in different departments of the dealership. All customers should be treated with integrity and care; Heiser makes a point to show that customers matter and is trying to improve even more in this area. Customer retention has become one of Heiser’s main focuses.
Every day the car trade changes and Heiser is prepared to change with the current, to satisfy all customer needs. In the future, Heiser plans on focusing on keeping long-term relationships, building a trustful relationship with our customers, and being able to change accordingly to satisfy customers.
I hope you enjoyed reading about our rich history.
Hello Everyone! Hope you had an incredible Thanksgiving! I wanted to make sure everyone knew about our Black Friday Event that goes until November 30th. With every New Purchase or Lease you will get a $500 Amazon.com Gift Card, a $200 Gift Card from Milwaukee Laser & Body Aesthetics & a Complimentary HydraFacial (a $150 value!). Everyone deserves to get a little spoiled for the Holiday Season! Click here for details >> http://bit.ly/2gqlWpD *Milwaukee Laser & Body Aesthetics promotions not applicable at Heiser Toyota.
No Doubt, Auto Show Season is the BEST time to Buy! Heiser Ford has been waiting and now the time is here: The Greater Milwaukee Auto Show starts this weekend. It truly represents the best time to buy that new Ford. Not only are you able to shop indoors and see ALL the great models Ford offers, but the factory incentives just keep getting better. Right now, you’ll get Auto Show Bonus Cash at Heiser Ford, PLUS a No-Charge 2-Year Maintenance Plan for your vehicle purchase!!! We’re still offering low 0% Financing and monthly lease payments that will knock your socks off. So, I invite you to visit Heiser Ford in Glendale soon, before Auto Show incentives expire. Warmest Regards, Mary Ann *Ford Credit Auto Show Bonus Cash requires Ford Credit Financing. Two-year/30,000 mile Basic Maintenance Plan with purchase. Take new retail delivery from dealer stock by 3/17/14. See Heiser for qualifications and details, including residency restrictions.
Cesar Nunez: A Salesperson Who Makes Car Buying Fun! This month we’re pleased to highlight an employee known for his positive attitude, work ethic, and caring nature. Cesar Nunez joined the +Heiser Chevrolet Cadillac staff just recently yet has become one of the most respected members of our team. He is truly a “fan favorite” of our West Bend-area customers too, as a recent reviewer illustrates: Heiser Chevrolet's Employee of the Month: Cesar Nunez “The service I got from Cesar was outstanding. It’s not all about a sale; it’s putting the customer in the right vehicle, which he did! This was a busy day, yet Cesar stepped up to the challenge. He was working with multiple customers. When my son and I left the dealership, we were very satisfied with his customer service. Thank you Cesar, I will always recommend this dealership!” Cesar’s success is drawn from his passion to help others. When asked to describe his job at Heiser, he summed it up as “Awesome and