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Showing posts from 2010

Anything’s Possible This Holiday Season

This month Heiser Automotive Group has been getting into the holiday spirit and focusing on giving back to the Milwaukee community.


Heiser is blessed and thankful to be located in great communities throughout Southeastern Wisconsin. However, thirty percent of Milwaukee lives in poverty. That’s why Heiser has decided to team up with the Hunger Task Force and The Gathering to create Heiser’s “Huddle Up For Hunger” campaign. Through this initiative all five Heiser locations are Hunger Task Force designated drop off stations for non-perishable food items. Heiser will also donate a food item with any customer oil change to the Hunger Task Force. As part of Heiser’s partnership with The Gathering, they are donation meals for ten needy Milwaukee area families with every purchase of a new or preowned vehicle. The giving continues to each client as well. Included with every new or preowned vehicle purchase Heiser will be giving a holiday turkey dinner with all the trimmings. Click here to chec…

Heiser's Huddle Up For Hunger

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Heiser Gives Back To Milwaukee.

Heiser Automotive Group Competition Round 3 & 4

Round Two: Mary Ann Scaffidi v. Bryan Bulaga

A Message from Maya at Heiser Chevrolet Cadillac in West Bend, Wisconsin

2011 Ford Fiesta at Heiser Ford Lincoln Mercury

The Fall Competition Is On!

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Hello friends,

This fall Heiser Automotive Group is having a spook-tacular October with Halloween fun, Prep’s Plus excitement, and a head-to-head competition with me verses Bryan Bulaga.


To celebrate the Halloween season, Heiser Automotive Group is looking forward to some spooky and fun Milwaukee events. Many things are happening throughout the city, including trick-or-treating. Typically trick-or-treating in Milwaukee will be occurring the weekend of October 29th through October 31st. Remember to turn on your porch light during trick-or-treat hours! Many communities now ask that participating households do this and ask trick-or-treaters to only visit these homes or those decorated for Halloween.

Also for the second year in a row, Heiser Automotive Group is sponsoring “Preps Plus.” Heiser has decided to participate in a segment that illustrates that “Anything’s Possible" on the field, in the classroom and within the community. Preps Plus is a full 30-minute produced program on WT…

"Heiser Automotive Group" and "Preps Plus"

Hello Fans,

For the second year in a row, Heiser Automotive Group has decided to sponsor “Preps Plus.” This year we’ve decided to participate in a segment that illustrates that “Anything’s Possible" on the field, in the classroom and within the community.

What is "Preps Plus?"

Preps Plus is a full 30-minute produced program covering Wisconsin high school sports on WTMJ TV (NBC affiliate) September 12, 2010 through April 10, 2011. Preps Plus airs Sunday evenings immediately following WTMJ-TV’s (Channel 4 NBC affiliate) on the 10PM newscast. The Host of the show is Milwaukee Journal Sentinel Senior Sports Editor Garry Howard. Preps Plus highlights a variety of Wisconsin boys and girls high school sports excitement. In addition, to Preps Plus airing on Channel 4 every week, it will also air weekly on Time Warner Cable’s Sports 32 Mondays 6:30-7:00 pm and Wednesdays 4:00-4:30 pm.

Please check out the first show that highlights me in our new "Anything's Possible"…

The Fall "Thriller at Miller" Sales Event

A Cool Collection of Fall Specials for Heiser Automotive Group

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Heiser Automotive Group has been very busy in the last couple months. Parts of south-central and southeast Wisconsin have experienced several rounds of record-setting torrential heavy rains, flash flooding, and damage. The Milwaukee Metro Area endured the brunt of the flash flooding and resultant damage. Heiser Automotive Group customers were in the thick of it, specifically towards the end of July. Many of our locations had vehicles brought in with water damage. Just at our Heiser Ford Lincoln Mercury location alone over 35 vehicles were brought in and 25 were totaled. Heiser responded quickly and efficiently to help each customer get their vehicles needs taken care of.

As the football season begins, Heiser Automotive Group is excited to cheer on Bryan Bulaga. This summer the First Round Draft choice Bulaga joined the Heiser Automotive Group team. Bulaga has teamed up with Heiser to show people how big trucks and big power can add up to a great vehicle choice for Wisconsin automotive …

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Heiser Automotive Group's History

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Heiser Automotive Group is one of Wisconsin’s longest and most successful established automobile dealership groups. They have new vehicle franchises for Ford, Lincoln Mercury, Toyota, Scion, Chevrolet, and Cadillac.
The Heiser organization was co-founded in 1918 by Walter Heiser. The original dwelling, located on 7th and Wisconsin Avenues, sold Model T Fords for $345. People traded in their carriages, wagons, even horses towards the purchase of their first car.
Heiser earned a reputation of integrity during the post-war vehicle shortage. Heiser maintained a strict “first come, first served” delivery list, which was not easy to adhere to. When mass production resumed and vehicles were plentiful, customers remained loyal. Also, during the three years before World War I, Heiser was responsible for one quarter of Milwaukee Ford Sales.
Here is a brief time line of Heiser’s history:
Pre-1917: Walter M. Heiser was employed by Ford Motor Company at the factory showroom located on the corner of P…

A Sizzling Hot Summer for Heiser Automotive Group

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Hello Fans,
With summer well on its way Heiser Automotive Group has been heating up all five Metro-Milwaukee locations with exciting news and great deals, such as the addition of Green Bay Packer player Bryan Bulaga to the Heiser team, excellent HeiserHasIt.com savings, and the introduction of Heiser to Facebook.


Bryan Bulaga is the latest addition to the Green Bay Packer and Heiser Automotive Group teams. As a football player Bulaga has been known for excellence. One of the more athletic big men eligible for the 2010 NFL Draft, Bulaga's versatility as a prep star made him one of the most sought after recruits coming out of high school. After playing four different positions at Marion Central High School, he began his Iowa career as a left offensive guard. As one of the most talented young athletes the university has seen, the coaching staff decided to insert him into the starting lineup midway through the 2007 campaign. On January 6, 2010, Bulaga released a statement about his int…

A comparison, the new Ford Fiesta, the Honda Fit, and the Toyota Yaris.

With its the Ford Fiesta has a lot to offer and is a worthy opponent to its competitors the Toyota Yaris and the Honda Fit. Therefore to truly see how it compares it is important to examine the three in terms of trim levels, special features, gas mileage and to also take a look at the reviews of each vehicle.

FEATURES:

FORD FIESTA FEATURES:

According to the Ford Motor Company website, the Ford Fiesta has a number of trim levels with a variety of options. These include the S Sedan, SE Sedan, SE Hatchback, SEL Sedan, and the SES Hatchback.

The Fiesta has many standard and special features. Some of the standard features include:
Front center floor console with two front and one rear cup holder and cell phone holderAuxiliary audio input jack and USB port Front door trim storage bins, cup holders and soft cloth insertsRear window defrosterAM/FM stereo with single CD player, MP3 capability with six-speakersElectronic Power Assisted Steering (EPAS) Macpherson strut front suspension Twist beam …

How to Check Your Tire Tread

Heiser News Release 07/02/2010

Hello Friends,

Heiser Automotive Group and I are proud to announce that the 2011 Ford Fiestas have arrived at our Ford locations. We are excited to have these stylish new vehicles in our inventory.

With the Fiesta already selling 500,000+ vehicles in Europe and Asia these stylish vehicles have created a buzz prior to their summer 2010 arrival in the United States. With great looks and the top fuel economy of any vehicle in its segment, the 2011 Fiesta is setting a new standard of excellence for safety, connectivity, and power train technology.

The Fiesta is a part of the ONE Ford plan to design and develop vehicles that meet the different needs, wants, and expectations of the of customers worldwide. Thus with its many features and potential options, the Fiesta does just that. Some of the Fiesta options include:
A projected highway fuel economy of 40mpgPush button start & key less entryFord's EasyFuel® Cap less Fuel-Filler System Ford SYNC® which integrates a driver's mobi…

How do recalls work?

Hello friends,
The automotive industry has been very busy as of late and many recalls were released recently, most famously of course the large Toyota recall. Some of you may be wondering what exactly is a recall? How do recalls work/happen? Who pays for recalls? Where can I find information on recalls? I tried to outline those questions in the following.


What is a recall?

In terms of the automotive industry, recalls occur when a motor vehicle experiences a safety-related defect or does not comply with federal motor vehicle safety standards. (This information was gathered from recalls.gov).

How do recalls work/happen?

A recall occurs when a vehicle has been made with a defect and it is discovered. When complaints are received by you the consumer, the National Highway and Traffic Safety Administration [NHTSA] begins an investigation on the issue with that specific year/make/ model of a vehicle. Investigators perform a detailed technical analysis of the issue using all available informa…

What is SYNC?

An introduction to the Ford SYNC system done by guest host David Vajgrt of Heiser Ford Lincoln Mercury. A 2010 Heiser Automotive Group production. Check it out...


Heiser Automotive Group Photos

Our Heiser Automotive Group Preps Plus Winners

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One of the things I enjoy about being a part of Heiser Automotive Group is that I get to meet many wonderful people in the community. Recently I had the opportunity to award the Heiser Preps Plus scholarship to Emily Peterson of Nathan Hale High School, and Kyle Manske of Wauwatosa East High School. These two young adults have many accomplishments and I am honored to have had the opportunity to have met them and to have Heiser help them further their educations.
These two winners were selected based on the following selection criteria: Demonstrates involvement in school and/or community activities. Demonstrates academic success. Demonstrates a unique need or special situation.We are proud of both Emily and Kyle's accomplishments and involvement in both school activities and in the community. We are excited to see them further their education, and wish them great success in their future endeavors. Congratulations Emily & Kyle!

So Chrysler now has a sticky pedal recall?

So Chrysler now has a sticky pedal recall? According to USA Today's website, “Chrysler is recalling nearly 35,000 2007 Dodge Calibers and Jeep Compass SUVs worldwide to fix potentially sticky pedals.” In fact this is the same issue that prompted the recall on more than 2 million Toyota vehicles this year. These vehicles use the same pedal assembly from the same Indiana supplier, CTS Automotive.

In other automotive news, I recently read about a new vehicle that some students from the University of South Australia built. This vehicle is called the “Trev.” It can do 0-60 in 10 seconds and has a top speed of 75mph. This vehicle is a sight to see. I highly recommend taking a look. It is not a very stylish looking vehicle, but its design is for a good purpose. It is a two-seat renewable energy vehicle. It is a smaller vehicle that can haul 2 duffel bags too. According to the article, the car will operate for just $0.0146 cents US per mile and because it uses 1/5 the energy consumed by …

In the begining...

Welcome to the Heiser Automotive Group and my official blog. My name is Mary Ann Scaffidi, and I am very excited to have the opportunity to write to our automotive fans throughout Southeastern Wisconsin. Here at Heiser Automotive Group as well as the automotive industry, a lot of new and exciting things are occurring. Through this blog I would like to discuss these current events. Also, I invite you to post replies to what I write on my blog as well as any questions you have about the automotive industry. This blog is for you, so please join in the conversation.


What a great holiday weekend it was! Memorial Day weekends in Wisconsin cannot get much better than this last one. It was a great time to take a cruise in the car with the windows down and spend time with family. I enjoyed doing both. Another great past time that occurred this weekend was going to the Brewers' game. I know on Sunday our Business Development Center here at Heiser Automotive Group went together for an office…